Brand Strategist

Brand Strategist – Job Description
Location: Pune
Department: Strategy & Creative
SRV Media is looking for a sharp, insight-driven Brand Strategist who can turn business goals into compelling brand narratives and high-impact digital campaigns. You’ll work closely with creative, content, performance, and client servicing teams to shape positioning, communication strategy, and campaign thinking for leading brands.
Key Responsibilities
Develop brand positioning, messaging frameworks, and communication strategies for clients across industries.
Translate business objectives and consumer insights into actionable campaign ideas.
Build pitch decks, strategic presentations, and creative briefs for internal teams and clients.
Conduct market research, competitor analysis, audience profiling, and trend mapping.
Collaborate with creative, social media, performance marketing, and content teams to ensure strategic consistency across campaigns.
Create brand narratives, campaign concepts, and go-to-market strategies across digital platforms.
Participate in brainstorming sessions for campaigns, launches, and new business pitches.
Monitor campaign performance and derive strategic learnings for optimization.
Stay updated with digital culture, consumer behavior, emerging trends, and platform shifts.
Requirements
Strong understanding of branding, digital marketing, social media, and content ecosystems.
Excellent storytelling, presentation, and communication skills.
Ability to think creatively while solving business and marketing challenges.
Experience working in an agency environment is preferred.
Proficiency in presentation tools like PowerPoint, Google Slides, or Keynote.
Understanding of consumer psychology, cultural trends, and brand communication.
Ability to manage multiple brands and fast-paced projects simultaneously.
Preferred Skills
Strategic thinking with strong research and analytical abilities.
Experience in campaign planning and creative ideation.
Understanding of influencer, content, and performance-led campaigns.
Strong collaboration and client-facing skills.

Work arrangement
No