Sr. Brand Manager - D2C / Ecommerce (14 LPA - 18 LPA)

Key Responsibilities
* Develop and execute brand strategy and marketing plans aligned with business objectives.
* Lead brand development, positioning, communication, and messaging across channels.
* Plan and manage digital marketing campaigns across Social Media, SEO/SEM, Display Ads, Email Marketing, and other platforms.
* Own the organization’s social media strategy and presence, ensuring consistent brand communication.
* Conduct market research, competitor analysis, and consumer insights to identify growth opportunities.
* Develop innovative growth strategies, campaigns, and brand initiatives to improve market penetration and customer engagement.
* Plan, execute, and evaluate conversion tests, experiments, and customer acquisition initiatives.
* Track and analyze ROI, KPIs, conversion rates, customer funnels, campaign performance, and marketing spend.
* Identify patterns and insights from data to optimize campaign performance, customer experience, and marketing investments.
* Collaborate with Sales, Product, Creative, E-commerce, and other internal teams to ensure cohesive brand execution.
* Work with external agencies, vendors, and marketing partners to deliver campaigns and brand initiatives.
* Manage and optimize marketing budgets, ensuring effective allocation of resources.
* Lead, mentor, and manage the brand/digital marketing team, including performance tracking and development.
* Collaborate on landing pages, UX improvements, and customer journey optimization across multiple touchpoints.
* Prepare regular performance reports and strategic recommendations for management.
Key Requirements
* 5–7 years of experience in Brand Management, Digital Marketing, or a similar role.
* Experience in FMCG, Consumer Goods, D2C, E-commerce, or related industries preferred.
* MBA / Post Graduate qualification in Marketing, Business Administration, or a related field.
* Strong expertise in Brand Strategy, Brand Development & Digital Marketing.
* Hands-on knowledge of Social Media, SEO/SEM, Email Marketing, Display Advertising, and Performance Marketing.
* Strong understanding of market research, consumer insights, competitor analysis, and marketing analytics.
* Proven ability to manage campaigns, budgets, agencies, vendors, and multiple projects simultaneously.
* Strong analytical skills with the ability to translate data into actionable business and marketing strategies.
* Knowledge of conversion optimization, customer funnels, CRO, landing pages, and UX.
* Excellent communication, storytelling, presentation, and brand messaging skills.
* Strong team leadership and people management capabilities.
* Creative, innovative, and growth-oriented mindset with a strong focus on measurable results.

Work arrangement
No