Digital Marketing Manager

Company Description The TuitionE connects learners with experienced teachers to provide online tutoring for ICSE, CBSE, and ISC students across the UAE, KSA, Oman, Qatar, and Bahrain. The organization focuses on personalized guidance and student-centric teaching, enabling learners to receive support from the comfort of their homes. The TuitionE emphasizes high-quality academic instruction tailored to individual learning needs. Team members contribute to making education more accessible and effective for families seeking structured academic support in the region.
Role Description The Digital Marketing Manager will oversee and execute digital marketing initiatives to increase brand awareness, drive student inquiries, and support enrollment growth. This is a full-time, on-site role based in Kolkata, responsible for managing social media channels, planning campaigns, and optimizing content for various platforms. Daily tasks include developing and implementing digital marketing strategies, tracking and analyzing web and campaign performance data, and managing paid and organic lead generation activities. The role also involves coordinating with academic and operations teams to align messaging, creating marketing assets with designers and content creators, staying updated on industry trends, and ensuring consistent brand communication across all digital touchpoints.
Qualifications
Demonstrated skills in Digital Marketing and Marketing, with experience planning and executing integrated online campaigns.
Proficiency in Social Media Marketing across major platforms to build engagement and grow audiences.
Experience in Lead Generation, including managing funnels, nurturing prospects, and optimizing conversion rates.
Ability to use Web Analytics tools (such as Google Analytics or similar) to interpret data and refine strategies.
Strong communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment.
Prior experience in education, edtech, or service-based industries is beneficial.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
Comfort with on-site work in Kolkata and flexibility to manage campaigns across multiple time zones.

Work arrangement
No