Marketing & Growth Manager – EdTech

Marketing & Growth Manager – EdTech
Company: TheTuitionE.com
Location: Kolkata, India
Experience: 7–12 years
Employment: Full-time
About TheTuitionE
TheTuitionE is a technology-driven tutoring and education platform connecting students with quality teachers and personalised learning solutions.
We are looking for a hands-on Marketing & Growth Manager who can take ownership of our digital marketing, student acquisition and brand growth — and build a strong marketing team as the business scales.
What you will do
Develop and execute TheTuitionE’s complete digital marketing and growth strategy
Drive student and parent acquisition through Google, Meta, YouTube, Instagram and other relevant channels
Plan, launch and optimise performance marketing campaigns
Own lead generation, CPL, CAC, conversion and ROAS
Develop marketing funnels, landing pages and conversion strategies
Build TheTuitionE’s presence across Instagram, YouTube, Facebook and LinkedIn
Lead content strategy including Reels, short-form videos, campaigns and educational content
Drive SEO, organic traffic and local search growth
Use analytics and CRM data to identify opportunities and improve conversion
Work closely with the sales/academic team to convert leads into paying students
Experiment with AI tools to improve content creation, campaign execution and marketing productivity
Identify and onboard agencies/freelancers where required
Recruit, train and manage a high-performing marketing team
Who we are looking for
7–12 years of experience in digital, growth or performance marketing
Strong hands-on experience with Google Ads and Meta Ads
Proven B2C lead-generation and customer-acquisition experience
Experience managing marketing budgets and delivering measurable ROI
Strong understanding of funnels, CRO, analytics and attribution
Experience with GA4, Google Tag Manager, CRM and marketing automation
Strong understanding of social media and content marketing
Excellent analytical and problem-solving skills
Ability to build and manage a marketing team
Experience in EdTech, education, tutoring, e-commerce, D2C, SaaS or consumer internet will be an advantage
Entrepreneurial mindset — willing to do the work, not just manage agencies
A key requirement
We are NOT looking for someone who only manages agencies.
We need a marketing leader who can personally run campaigns, analyse data, generate leads, improve conversions and build the marketing function from the ground up.
Success in this role will be measured by
Growth in qualified student/parent leads
Cost per qualified lead
Student acquisition and conversion
Customer acquisition cost
ROAS and marketing ROI
Organic traffic and website conversion
Social media and content performance
Successful recruitment and development of the marketing team
Why join TheTuitionE?
You will have the opportunity to build the marketing engine of a growing EdTech company from the ground up, with significant ownership over strategy, execution, team building and growth.
If you are a performance-driven marketer who loves building, testing and scaling, we would like to hear from you.
Apply with your CV and a brief description of one successful customer-acquisition campaign you have personally managed.

Work arrangement
No