Brand Manager - D2C Brand

Job Description:
Job Title: Brand Manager – Skincare & Fashion
Location: Jaipur (On-site)
Experience: 5+ years
Employment Type: Full-time
Industry: D2C / E-commerce / Beauty & Personal Care
Role Overview
We are looking for a Senior Brand Manager who has hands-on experience in building and growing skincare and/or fashion brands in a dynamic, consumer-first environment.This role is ideal for someone who enjoys owning the brand journey, working closely with founders, and translating brand vision into consistent, scalable execution. You will play a key role in shaping how the brand is positioned, communicated, and experienced as the business grows.
Key Responsibilities:
Brand Strategy & Ownership
Own the brand end-to-end, including positioning, voice, narrative, and visual direction
Strengthen and evolve the brand as the business scales, while maintaining consistency
Ensure the brand is clearly and authentically represented across all consumer touchpoints
Brand Marketing & Growth
Plan and execute integrated brand marketing initiatives aligned with business and growth goals
Drive awareness, engagement, and consideration through content, campaigns, and collaborations
Work closely with performance marketing teams to align brand building with growth outcomes
Support product launches, collections, and key business milestones
Influencer & Creator Ecosystem
Build and manage a strong influencer and creator network relevant to skincare and fashion
Lead seeding programs, paid partnerships, and long-term creator collaborations
Ensure influencer activity is aligned with brand values and commercial objectives
Track effectiveness through engagement, reach, and conversion metrics
Content & Communication
Guide brand communication across digital channels including social media, website, and campaigns
Collaborate with creative partners to develop content that is relevant, aspirational, and credible
Maintain a strong balance between creativity and consistency in brand messaging
Scaling & Brand Excellence
Apply D2C and consumer-brand best practices to scale brand presence sustainably
Use consumer insights, data, and market trends to refine strategy and execution
Build repeatable processes and frameworks for brand and marketing execution
Contribute to long-term brand planning and growth initiatives
Candidate Profile
5+ years of experience in skincare and/or fashion brands
Demonstrated experience in building or significantly scaling a brand
Strong understanding of branding, communication, and influencer marketing
Experience in D2C, consumer brands, or fast-growing organizations
Comfortable working in environments that value ownership, speed, and accountability
Skills & Competencies
Strategic brand thinking with strong execution capability
Influencer and content marketing expertise
Ability to balance creativity with commercial outcomes
Strong collaboration and stakeholder management skills
Data-aware decision-making
Why This Role
Opportunity to work closely with founders and leadership
Meaningful ownership in shaping and growing the brand
Exposure to both strategic and executional aspects of brand building
A growing organization with room for long-term impact

Work arrangement
No