Brand Manager - D2C Brand

Job Description:
Job Title: Brand Manager – Skincare & Fashion
Location: Jaipur | On-site
Experience: 2–4 Years
CTC: Up to ₹6 LPA
Employment Type: Full-Time
Industry: D2C / E-commerce / Beauty & Personal Care
About The Role
We are looking for a hands-on Brand Manager with experience in Skincare, Beauty, Fashion or other consumer brands to support and execute brand-building initiatives at The Wellness Shop.
The role involves working closely with the founders and internal teams across brand communication, content, influencer marketing, campaigns and product launches.
Key Responsibilities
Brand & Marketing
Support the development and execution of brand strategies and marketing campaigns.
Maintain consistent brand positioning, communication and visual identity across channels.
Plan and execute campaigns for product launches, offers and key business initiatives.
Work closely with the performance marketing team to align brand and growth activities.
Influencer & Creator Marketing
Identify and manage relevant influencers and creators.
Coordinate influencer collaborations, product seeding and content campaigns.
Track campaign performance and maintain influencer relationships.
Content & Communication
Coordinate with creative teams, agencies and internal stakeholders for social media and campaign content.
Develop content ideas and briefs aligned with brand objectives.
Ensure consistent brand communication across social media, website and other consumer touchpoints.
Market & Consumer Research
Track competitor activities, consumer trends and emerging opportunities.
Use market insights and campaign data to improve brand initiatives.
Support new product launches and brand growth projects.
Execution & Ownership
Manage multiple brand projects and ensure timely execution.
Work closely with founders and cross-functional teams.
Take ownership of assigned projects from planning to execution.
Candidate Profile
2–4 years of experience in Brand Marketing, Brand Management, Influencer Marketing, Content Marketing or a similar role.
Experience with Skincare, Beauty, Fashion, FMCG or D2C brands preferred.
Strong understanding of social media, influencer marketing and digital brand building.
Good communication and project management skills.
Creative mindset with strong execution ability.
Comfortable working in a fast-paced, founder-led environment.
Ability to work with multiple teams and manage deadlines independently.
What We Offer
Opportunity to work directly with the Founders and leadership team.
Hands-on exposure to D2C brand building and growth.
Opportunity to take ownership of meaningful brand projects.
Fast-paced environment with opportunities to learn and grow.

Work arrangement
No