Head of Digital Marketing

About Faym
Faym is India's fastest-growing content commerce platform — turning creators into a full-scale commerce engine. Every month, our 150,000+ creators drive over ₹250Cr in GMV.
We've earned the trust of the biggest brands in India like Amazon, Myntra, Meesho, Flipkart, L'Oréal, Samsung, and more, all turning influencer-led content into real, trackable sales through Faym.
We've hit product-market fit, and we're scaling fast. Now we're looking for someone to lead our digital marketing engine — owning the strategy and execution that drives our next phase of growth.
About the Role
We're looking for a Head of Digital Marketing to own our end-to-end digital growth strategy. This is a leadership mandate — you'll set the vision, own the P&L, and build the team that delivers it. You bring deep expertise in SEO, SEM, Meta Ads, Google Ads, CRO, and lead generation, with a sharp focus on turning data into revenue.
What You'll Own
Growth Strategy & P&L Ownership: Own the digital marketing P&L end-to-end — budget allocation, CAC, LTV, ROAS — and be directly accountable for revenue and growth targets.
Performance Marketing Architecture: Build and scale full-funnel acquisition strategy across Meta, Google, and emerging platforms.
SEO & Organic Growth: Lead SEO strategy to drive sustainable organic traffic and improve search rankings.
CRO & Conversion Growth: Continuously optimize funnels and landing pages to drive measurable revenue impact.
Brand & Category Leadership: Shape brand positioning and narrative to establish category leadership in the content-commerce space.
Team Building & Leadership: Recruit, mentor, and scale a high-caliber marketing team — performance marketers, content strategists, and analysts.
Marketing Technology & Analytics: Own the martech stack and analytics infrastructure (Google Analytics, SEMrush, Meta Business Suite) to enable real-time, data-backed decisions.
Cross-Functional Influence: Partner with Product, Sales, and Leadership to embed marketing insight into business strategy.
Agency & Vendor Management: Build and manage a network of external partners/agencies for maximum leverage.
What You Bring
10+ years in digital marketing, with at least 4-5 years leading teams and owning P&L at a senior/leadership level.
Strong hands-on expertise in SEO, SEM, Meta Ads, Google Ads, CRO, and lead generation.
A track record of scaling growth — ideally in a startup, D2C, or high-growth environment.
Strong commercial acumen — you think in terms of CAC, LTV, and ROAS.
Proficiency with tools like Google Analytics, SEMrush, and Meta Business Suite.
Proven ability to build, lead, and retain high-performing teams.
Why Join Faym
Shaping strategy in one of India's fastest-growing content commerce platforms.
Ownership, autonomy, and the mandate to build the function your way.
A fast-moving, high-growth environment built for people who want to build category leaders.

Work arrangement
No