Influencer Marketing – Activation & Operations

Job Description:
Experience Required: 2-5 years
Location: Mumbai & Gurgaon
Role Overview
We are looking for an Influencer Marketer - Activations & Operations to manage the day-to-day execution of influencer campaigns - from creator identification and coordination to campaign delivery, reporting, and closure.
The ideal candidate should be highly organized, proactive, comfortable working with multiple stakeholders, and have a strong understanding of the influencer/creator ecosystem and social media platforms.
Roles and Responsibilities:
Support the end-to-end execution of influencer marketing campaigns across Instagram, YouTube and other relevant platforms.
Identify and shortlist influencers/creators based on campaign objectives, audience, content category, engagement and brand fit.
Coordinate with influencers, talent managers and creator agencies for briefing, commercials, negotiations, deliverables and timelines.
Maintain influencer databases and keep creator information, commercials and performance metrics updated.
Share campaign briefs with creators and ensure content is delivered as per brand guidelines and timelines.
Coordinate content reviews, feedback, revisions and approvals between creators and internal teams.
Track campaign deliverables, posting schedules and live links to ensure smooth execution.
Monitor influencer content and ensure all agreed deliverables are completed.
Support campaign reporting and performance analysis, including reach, engagement, views, impressions and other relevant metrics.
Prepare campaign trackers, status reports and post-campaign reports for internal and client teams.
Coordinate with internal teams such as Client Servicing, Strategy, Creative, Media and Finance to ensure seamless campaign execution.
Assist with campaign documentation, POs, invoices and payment coordination wherever required.
Stay updated on creator trends, emerging influencers, social media trends, platform formats and changing audience behaviour.
Build and maintain strong relationships with influencers, talent managers and creator agencies.
What We're Looking For
2-5 years of experience in influencer marketing, social media, digital marketing, brand activation or campaign operations.
Hands-on experience in influencer campaign execution is preferred.
Good understanding of the creator/influencer ecosystem across Instagram, YouTube and other social platforms.
Strong coordination and communication skills.
Good negotiation and stakeholder-management abilities.
Highly organized with strong attention to detail and ability to manage multiple campaigns simultaneously.
Comfortable working with Excel/Google Sheets and campaign trackers.
Ability to work in a fast-paced agency environment and manage tight deadlines.
Strong understanding of social media content, formats and influencer deliverables.
Proactive problem-solving approach with strong ownership of tasks.
Ideal candidate: Someone who has worked on the execution/operations side of influencer marketing, rather than purely social media management or content creation.

Work arrangement
No