Lead Generation Specialist

We are looking for an Account-Based Marketing (ABM) Specialist to design and execute targeted marketing programs for high-value accounts. This role focuses on aligning marketing and sales, personalising outreach, and driving pipeline impact through account-centric strategies. The ideal candidate is data-driven, understands B2B buying journeys, and has hands-on experience executing ABM campaigns across multiple channels.
The candidate will have responsibilities across the following functions:
ABM Strategy and Planning:
Build and execute 1:1 1 few, and 1 many ABM programs for defined target accounts.
Partner with sales to identify ICPs, buying committees, and priority accounts.
Develop account-specific messaging, value propositions, and campaign plans.
Campaign Execution:
Launch personalised campaigns across email, LinkedIn, paid media, website personalisation, and sales enablement.
Coordinate with content, design, and sales teams to deliver tailored assets.
Use intent data and buying signals to trigger timely outreach.
Sales Alignment:
Work closely with sales teams to align on account goals, engagement strategy, and follow-ups.
Enable sales with account insights, talking points, and engagement data.
Measurement and Optimisation:
Track account engagement, pipeline influence, and revenue impact.
Analyse campaign performance and optimise based on insights.
Maintain dashboards and reports for ABM KPIs.
Tools and Platforms:
ABM and intent tools (e. g., Demandbase, 6sense, Terminus, Bombora).
CRM and marketing automation (Salesforce, HubSpot, Marketo, Pardot).
Paid media and social platforms (LinkedIn Ads, Google Ads).
Analytics and reporting tools (GA4 Looker, Tableau, Excel).
Requirements:
Proven experience executing B2B ABM or demand generation campaigns.
Strong understanding of B2B sales cycles and buying committees.
Experience with CRM and marketing automation platforms.
Ability to analyse data and translate insights into action.
Strong collaboration and communication skills.
Nice-to-Have:
Familiarity with intent-based marketing and predictive analytics.
Exposure to revenue operations or sales enablement.
Success Metrics:
Account engagement and coverage.
Sales-qualified accounts and pipeline contribution.
Conversion rates across ABM programs.
Revenue influenced by ABM initiatives.

Experience
3-5 yrs