Business Development Manager

We are looking for a proactive, strategic, and results-driven Business Development Manager to join our growing digital marketing team. In this role, you will own outbound lead generation, build a healthy sales pipeline, generate qualified meetings, and serve as a key point of communication for prospects and assigned clients. You will work closely with marketing, sales, and leadership to identify high-value opportunities, improve conversion rates, strengthen client relationships, and contribute directly to revenue growth.
Responsibilities:
Own outbound lead generation campaigns across LinkedIn, email, and cold calling.
Generate 50+ qualified meetings per month through consistent prospecting and follow-up.
Build and nurture relationships with decision-makers across target industries.
Execute 250-500 outbound prospecting activities per day using automation tools and personalised outreach.
Respond promptly to inbound enquiries to maximise meeting conversion.
Plan, execute, and optimise multi-channel lead generation campaigns.
Continuously test messaging, outreach strategies, and campaign performance to improve conversion rates.
Maintain an accurate and up-to-date CRM with timely follow-ups and opportunity tracking.
Work closely with the sales and marketing teams to improve lead quality and conversion.
Research target industries, companies, and Ideal Customer Profiles (ICPs).
Identify new channels, partnerships, and opportunities for business growth.
Communicate confidently with US-based prospects through calls, emails, virtual meetings, and LinkedIn.
Act as a primary point of contact for assigned clients by providing timely updates, responding to queries, coordinating meetings, and ensuring a professional client experience.
Build long-term client relationships by understanding business goals, identifying growth opportunities, and proactively supporting account expansion and upsell opportunities.
Track outreach activities, meetings, pipeline, client interactions, and conversion metrics, and present weekly performance reports.
Strategic Responsibilities:
Take ownership of your pipeline and contribute directly to business growth.
Improve lead-to-meeting conversion through continuous optimisation.
Create reusable outreach playbooks and messaging frameworks.
Prioritise activities that generate measurable pipeline and revenue.
Collaborate with marketing to refine ICPs, positioning, and value propositions based on client and prospect feedback.
Requirements:
4-8 years of experience in business development, inside sales, pre-sales, lead generation, account management, or B2B sales.
Experience selling digital marketing, SaaS, IT services, AI, technology, or consulting solutions is preferred.
Excellent written and verbal English communication skills with experience interacting with US-based prospects and clients.
Proven success in outbound prospecting, appointment setting, lead nurturing, and client relationship management.
Experience using HubSpot, Salesforce, Zoho CRM, or similar CRM platforms.
Familiarity with LinkedIn Sales Navigator, Apollo, email outreach tools, and sales automation platforms.
Strong analytical mindset with the ability to improve campaign performance.
Self-motivated, adaptable, customer-focused, and comfortable working during US business hours.
What Success Looks Like:
Consistently achieving 50+ qualified meetings per month.
10-20% lead-to-meeting conversion rate.
70%+ meeting attendance rate.
Healthy and predictable sales pipeline.
High client responsiveness and positive client experience.
Accurate CRM hygiene and timely reporting.
Strong collaboration with sales, marketing, and clients.

Experience
4-8 yrs