Head of Growth

Head of Growth
Location: （remote in China or remote in the US)
How We Define This Role
We are building a consumer hardware company at the intersection of wearable technology and
one of the largest, most passionate communities in the world. Our product has already
generated significant pre-launch demand and is preparing for its first major market launch.
This is not a Head of Growth title with no real power buried inside a large org. This is:
Real budget. You will deploy $1M+ in the first six months. The budget scales to $10M+ in year
two — based on your results.
Real ownership. You own the entire growth function from day one. Strategy, channels, team,
budget allocation, creative direction — all yours to build.
Real zero-to-one. This product has never been sold at scale. You are taking a category-defining
consumer device from first launch to global penetration. If you’ve been waiting for a chance to
prove what you can do with full resources and full autonomy, this is it.
What You’ll Do
Own the global growth strategy. Define and execute the end-to-end growth plan for a
consumer hardware product launching in the US market first, then expanding globally. You are
responsible for the entire journey from first customer acquisition through scale.
Deploy budget with precision. Plan and execute paid media, partnership, and performance
marketing strategies. You will manage a multi-million dollar budget and be accountable for ROI,
CAC, LTV, and overall revenue growth.
Build the growth engine from scratch. There is no existing playbook. You will establish the
channels, funnels, measurement frameworks, creative testing processes, and team structure
that take this product from thousands of units to millions.
Go deep on the US market. Understand American consumer behavior at a granular level.
Localize messaging, channel mix, and conversion strategies based on real data — not
assumptions. Continuously optimize acquisition, activation, retention, and referral.
Lead with data. Every dollar spent must be measured. You will build attribution models, run
rapid experiments, and make decisions based on what the numbers say — not what feels right.
Who We’re Looking For
You’ve done this before — with proof. You have hands-on experience scaling a consumer
electronics or smart hardware product from launch to meaningful revenue. You can point to a
specific product and say: “I took that from zero to X.” We care about your portfolio, not your
resume length.
You’ve built in a startup. You were a founding member or early-stage growth leader at a
startup. You know what it means to operate without a safety net, move fast, and own outcomes
— not just activities.
Your English is native or indistinguishable from native. You will be writing copy, briefing
partners, negotiating deals, and presenting strategy — all in English, all with American market
nuance.
Years of experience don’t matter. Results do. We don’t filter by “8+ years required.” If you
scaled a product to $50M in revenue in three years out of college, we want to talk to you.
Strong Preference
5+ years living or working in the United States, with deep cultural fluency in American
consumer behavior, media landscape, and market dynamics.

Work arrangement
No