Social Media Manager

Company Description Brandatory is a modern creative branding and digital marketing agency focused on delivering exceptional digital experiences for diverse clients. With over 5 years of industry experience, the team has completed more than 250 successful projects across 15+ countries, building a strong global presence. The agency is growing rapidly and aims to be one of the leading digital marketing companies in Kolkata. Brandatory offers a collaborative environment where team members can contribute to impactful brand-building initiatives and develop their professional skills.
Role Description The Social Media Manager is a full-time, on-site role based in Kolkata. This position is responsible for planning, creating, and publishing content across social media platforms to enhance brand awareness and engagement. Day-to-day tasks include developing social media strategies, optimizing posts for reach and performance, monitoring trends, managing community interactions, and analyzing campaign results to inform future activities. The Social Media Manager will collaborate with designers, writers, and marketing team members to ensure consistent brand messaging and support broader digital marketing initiatives.
Qualifications
Strong social media marketing and Social Media Optimization (SMO) skills, with experience managing multiple platforms and campaigns.
Ability to develop and execute effective content strategy aligned with brand and business goals.
Excellent written communication and writing skills for crafting clear, engaging, and brand-appropriate content.
Comfort with social media analytics tools and data-driven decision-making to improve performance.
Experience collaborating with creative and marketing teams in a fast-paced agency or digital environment.
Organizational skills to manage content calendars, deadlines, and multiple projects simultaneously.
Familiarity with paid social advertising, basic graphic design tools, or short-form video creation is an advantage.
Bachelor’s degree in Marketing, Communications, Media, or a related field (or equivalent practical experience).

Work arrangement
No