Social Media Lead (Experienced)

Company Description Brandatory is a modern creative branding and digital marketing agency focused on crafting exceptional digital experiences for diverse clients. With over five years of industry experience and more than 250 successful projects, Brandatory has built a strong track record of delivering impactful work. The agency serves clients across 15+ countries, offering exposure to global brands and markets. Based in Kolkata, Brandatory aims to be one of the leading digital marketing companies in the region. Team members join a culture that values innovation, collaboration, and pushing brand potential beyond conventional limits.
Role Description The Social Media Lead is a full-time, on-site role based in Kolkata. This role is responsible for developing and executing social media strategies across platforms such as Facebook, Instagram, LinkedIn, X (Twitter), and emerging channels to support client and agency objectives. Day-to-day tasks include planning content calendars, briefing and collaborating with designers and copywriters, publishing content, monitoring performance, and optimizing campaigns based on analytics. The Social Media Lead will manage community interactions, respond to comments and messages, and maintain a consistent brand voice across channels. The role also involves coordinating with internal teams and clients, reporting on key metrics, and staying updated on social media trends, tools, and best practices.
Qualifications
Strong skills in social media strategy, content planning, and campaign execution across major platforms.
Experience with social media analytics, reporting, and performance optimization using tools such as Meta Business Suite, LinkedIn analytics, or similar.
Ability to collaborate with creative teams on copy, design, and multimedia content suited for different channels.
Community management skills, including moderating comments, managing direct messages, and maintaining a positive brand presence.
Familiarity with digital marketing principles, including paid social advertising, audience targeting, and basic SEO concepts.
Excellent written and verbal communication skills and strong attention to detail.
Ability to work on-site in Kolkata, manage multiple projects, and meet deadlines in a fast-paced environment.
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.
Previous experience in an agency environment or in managing social media for multiple brands is an advantage.

Work arrangement
No