Chief Executive Officer

About FitEduCoach
FitEduCoach is a talent‑first company that supplies highly skilled, experienced professionals to growing fitness, wellness, and hospitality brands.
We act as a specialised talent partner, not just a recruitment agency: we connect brands with job‑ready, screened profiles who fit their culture, standards, and growth plans.
About our partner: Premium functional‑fitness and strength‑training gym brand with a strong community and wellness angle and present in multiple Indian cities.
Role: Chief Executive Officer – Omnichannel Lifestyle / Wellness / Beauty / Fitness Brand
HQ Location: Pune
Reporting to: The Board
Core mandate
Build and operate the entire brand across:
Offline: studios / experience centers
Digital app & IPs: Customer app, loyalty, content/IP, franchises, data & CRM
Marketplace: lead marketplace as a core pillar
The CEO must have hands‑on experience at store/studio/salon level and equally strong in app‑led growth, unit economics, and multi‑vertical strategy.
Must‑have experience
1. Store / studio / salon–led growth
8–15+ years in retail, salon, fitness, wellness, or experiential lifestyle brands.
Proven track record of:
Opening, stabilizing, and scaling 20–100+ outlets across multiple regions.
Driving same‑store sales growth, footfall, conversion, and average ticket size.
Building standard operating procedures for service quality, staffing, scheduling, and retail/product attach.
Has personally run P&Ls at cluster/country level with clear accountability for profitability.
2. App‑led & digital growth
Led offline‑first, app‑enabled transformation:
Built or scaled a membership/loyalty app (bookings, subscriptions, packages, rewards).
Used app + CRM to drive repeat visits, frequency, and wallet share.
Integrated POS, CRM, app, and possibly marketplaces into a single customer view.
Comfortable working with marketing team
App acquisition (performance marketing, influencer, content, referrals).
Lifecycle marketing (push/SMS/WhatsApp, win‑back, upsell/cross‑sell).
Metrics like app MAU/DAU, booking conversion, subscription penetration, repeat rate.
3. Unit economics & multi‑vertical strategy
Deep fluency in:
Store/studio/salon unit economics: rent, capex, payback, contribution margin, labor productivity, retail/product attach.
Channel mix: how app, walk‑ins, referrals, partnerships, and marketplaces contribute to profitable growth.
Has designed and grown multiple verticals under one brand, e.g.:
Salon + retail + training academy
Studio + app memberships + merchandise
Wellness clinic + products + memberships/corporate tie‑ups
4. Customer experience, NPS, retention, acquisition
Understands how experience drives retention and profitability (e.g. small retention lifts compounding into large profit gains).
5. Pan‑India expansion & cross‑functional leadership
Has led or significantly contributed to national expansion (West, North, South, East, North‑East).
Worked closely with:
Vertical heads for each vertical (services, retail/products, training, memberships).
Expansion/real estate teams on site selection, deal structuring, and rollout plans.
HR & talent on leadership hiring, store leadership pipelines, and incentive design.
Comfortable running horizontal teams (CX, data, brand, tech/app) and vertical GMs/P&L owners.

Work arrangement
No