SEO Strategist

We are seeking an experienced Senior SEO Strategist to develop and execute comprehensive organic search strategies that improve search visibility, keyword rankings, website traffic, and conversions for our clients.
This role requires a strong understanding of SEO strategy, keyword research, on-page optimization, website analysis, and SEO performance measurement. The ideal candidate is both strategic and hands-on, with the ability to analyze organic search performance, identify opportunities, and translate insights into actionable SEO recommendations.
You will partner closely with content, web, and digital teams to ensure SEO best practices are incorporated across client websites and marketing initiatives. Experience working with law firms or within the legal industry is highly preferred.
Key Responsibilities
Develop and execute comprehensive SEO strategies aligned with client goals, target audiences, and growth objectives.
Conduct ongoing keyword research, competitive analysis, search intent analysis, and keyword gap analysis to identify opportunities for organic growth.
Perform regular SEO audits and website evaluations to identify opportunities related to on-page SEO, content, site structure, and overall organic search performance.
Develop and implement on-page SEO strategies, including optimization of title tags, meta descriptions, headings, internal linking, image alt text, page structure, and keyword targeting.
Analyze organic search performance and identify opportunities to improve rankings, traffic, engagement, and conversions.
Monitor and evaluate SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Screaming Frog, and other SEO platforms.
Establish measurable SEO goals and KPIs and provide ongoing reporting and recommendations based on performance.
Develop SEO-driven content strategies based on keyword research, search intent, competitive opportunities, and client objectives.
Partner with content and writing teams to ensure new and existing content is optimized for organic search performance.
Work closely with SEO specialists, web teams, and other cross-functional partners to prioritize and implement SEO recommendations.
Identify opportunities to improve site architecture, internal linking, crawlability, indexation, and overall website performance.
Build and maintain strong client relationships, providing strategic SEO guidance and clearly communicating opportunities, results, and recommendations.
Proactively identify new opportunities to improve clients' organic search presence and overall digital performance.
Stay current on Google algorithm updates, search trends, AI-driven search developments, and evolving SEO best practices.
Document SEO processes and procedures while continually identifying opportunities to improve internal workflows and team efficiency.
Qualifications
5+ years of hands-on SEO experience, ideally within an agency or client-facing environment.
Proven track record of developing and executing SEO strategies that have improved organic traffic, keyword rankings, visibility, and conversions.
Strong experience with keyword research, on-page SEO, competitive analysis, content optimization, and website auditing.
Solid understanding of technical SEO fundamentals, including crawlability, indexation, site architecture, internal linking, and website structure.
Experience with SEO and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Screaming Frog, or similar tools.
Familiarity with WordPress or other content management systems.
Ability to analyze SEO data and translate findings into clear, actionable recommendations.
Strong understanding of how SEO, content, user experience, and website performance work together to drive organic growth.
Excellent written and verbal communication skills with the ability to clearly explain complex SEO concepts to clients and internal teams.
Strong client-facing skills with the ability to provide strategic guidance and recommendations.
Self-motivated, proactive, and comfortable working independently in a remote environment.
Ability to effectively collaborate with content, technical, web, and digital marketing teams.
Bachelor’s degree in Marketing, Communications, or a related field, or equivalent professional experience.

Work arrangement
No