Senior Paid Media Manager

Job Type: Direct Hire
Location: Remote (must be based on East Coast)
The Paid Media Manager is a senior individual contributor responsible for leading and optimizing paid media programs across the full funnel to drive measurable business results. This role owns day-to-day agency partnerships and serves as a subject matter expert across performance media channels, ensuring media investments are effective and efficient. The Senior Paid Media Manager partners closely with Brand, Analytics, Creative, Finance, and external agencies to translate insights into action and continuously improve performance. The role operates with a high degree of autonomy, influencing decisions through data, expertise, and strong cross-functional collaboration.
Responsibilities
Build and maintain trust with key stakeholders, serving as a subject matter expert on channel mix, optimization approaches, and investment recommendations
Own and lead full-funnel paid media strategy and execution across Search, Metasearch, Social, Display & Video (CTV, OLV, programmatic), Audio, and DOOH
Author and present best practices, POVs, and strategic planning guidelines while cultivating relationships with media publishers and technology partners
Partner with analytics teams to monitor campaign performance, applying measurement frameworks and attribution approaches to drive continuous improvement through testing and experimentation
Lead the paid media planning process with agency partners, owning day-to-day communication, prioritization, execution quality, and performance accountability
Manage paid media budgets and forecasts, including spend pacing, channel allocation, and financial accuracy
Qualifications
8+ years of experience in performance or paid media, with hands-on ownership across Paid Search, Paid Social, Programmatic Display & Video, Metasearch, Audio, and DOOH
Previous hands-on experience with major media platforms (e.g., Google Ads, Meta Ads Manager, DV360, The Trade Desk)
Working knowledge of ad tech, analytics, and measurement tools, with familiarity in incrementality testing and attribution modeling (MMM)
Strong proficiency in Excel and presentation tools for performance analysis, forecasting, and executive-ready communication
Demonstrated experience managing agency partners and influencing outcomes without direct authority.
Excellent communication skills, strong analytical ability, and a track record of owning complex programs end to end

Work arrangement
Yes