Product Marketing and GTM Campaigns Manager

Role: Product Marketing and GTM Campaigns Manager
Location: HSR Layout, Bangalore
Prev. Experience: 5-7 yrs
About Qoruz, the Journey, and Life at Qoruz: https://bit.ly/TheQoruzLife
About the Role
This is a hands-on GTM role responsible for turning Qoruz’s product priorities and market problems into campaigns that create enterprise demand.
When we identify an opportunity, launching a new product, building leadership around a category, responding to competition, or changing how the market perceives Qoruz: you will own how we take on that problem in the market.
You will design and run these programs end-to-end across narrative, content, video, web, PR, distribution, sales enablement, ABM, and other relevant touchpoints.
You will be measured on whether these programs create qualified enterprise attention, interest and influence over the pipeline, not based on the number of activities executed.
What You’ll Own
Turn a clear business goal or product priority into a campaign plan and take it live
Own major product and category campaigns end-to-end, from the initial idea and messaging to launch, distribution, and results
Decide what each campaign needs across medium - website, content, videos, reports, customer stories, PR, email, sales material, and other formats, and drive them to completion
Work with PR, SEO, and design teams, to make sure every part of the campaign works together
Equip ABM and Sales with the narratives, assets, proof, and campaign hooks required to create and progress enterprise opportunities
Track whether campaigns are creating qualified interest, sales opportunities, and pipeline, and improve them based on what works
Right fit
5–7 years of experience across B2B SaaS product marketing, GTM, demand generation, integrated marketing, or enterprise marketing
Has independently taken campaigns or product launches from a broad business brief to a complete market-facing program
Strong at turning a business problem into a campaign idea, narrative, content plan, distribution strategy, and execution roadmap
Comfortable coordinating multiple teams and specialists while remaining personally accountable for the final outcome
Commercially minded and comfortable being measured on qualified demand, opportunities, and pipeline contribution
Can think strategically about where Qoruz should show up while still being hands-on with execution
Not a Right fit
Needs a detailed campaign brief before being able to start execution
Experience is primarily in managing individual channels only (social, emails, content or PR)
Previous KRAs were largely limited to content creation only. (blogs or sales collateral)
Has primarily coordinated agencies or specialists without personally owning the campaign
If you think in systems, care about outcomes, and want to build a real revenue engine, we’d love to move this quick.

Work arrangement
No