Digital Marketing Director

Role Description The Digital Marketing Director role at Black Hat India is a part-time, remote position responsible for leading digital marketing initiatives to promote the event and related offerings. This role involves defining and executing digital strategies across channels, including website, email, social media, and paid campaigns, to drive awareness, registrations, and engagement. The Digital Marketing Director will oversee campaign planning and optimization, manage digital budgets, coordinate with internal teams and external vendors, and ensure consistent brand positioning. Day-to-day tasks include monitoring web analytics and campaign performance, refining lead generation funnels, and developing content and messaging aligned with key event themes. The role also includes identifying growth opportunities, experimenting with new digital tactics, and reporting on performance metrics to senior stakeholders.
Qualifications
Strong digital strategy and marketing skills, with experience designing and managing multi-channel campaigns.
Proficiency in e-commerce and lead generation techniques, including funnel optimization and conversion tracking.
Ability to work with web analytics tools to interpret data, generate insights, and improve campaign performance.
Experience in technology or information security events, conferences, or related B2B environments is beneficial.
Demonstrated ability to collaborate with cross-functional teams and external partners in a remote setting.
Excellent written and verbal communication skills, with strong attention to detail and brand consistency.
Relevant bachelor’s degree (e.g., Marketing, Business, Communications) or equivalent practical experience.
Experience with marketing automation, CRM platforms, and paid media management is an advantage.

Work arrangement
No