Influencer Marketing Coordinator

Company Description Toyo Kombucha is a sustainably focused kombucha brand founded by two college friends who were inspired by the drink’s taste and health benefits abroad and brought it to India. The company set out to introduce zero-sugar kombucha as a healthier alternative in a market dominated by high-end beverage brands. Toyo Kombucha is committed to offering kombucha in its purest form at an accessible price so people can easily integrate it into their daily routine. Today, the brand is reaching homes across India, encouraging individuals to take a step toward a better lifestyle with a refreshing, probiotic-rich drink.
Role Description The Influencer Marketing Coordinator will manage day-to-day influencer outreach and collaboration efforts to increase brand visibility and engagement. This full-time, on-site role in the Greater Delhi Area includes identifying potential influencers, negotiating partnerships, coordinating content calendars, and tracking campaign performance. The coordinator will maintain strong relationships with creators, ensure brand guidelines are followed, and support the planning of product seeding and experiential campaigns. The role also involves monitoring social media trends, preparing performance reports, and collaborating closely with marketing and creative teams to refine influencer strategy and support broader brand initiatives.
Qualifications
Experience in influencer marketing, social media coordination, and campaign management, preferably in consumer goods or wellness sectors.
Skills in communication, relationship-building, and negotiation to manage influencer partnerships effectively.
Ability to analyze campaign metrics, use basic marketing analytics tools, and translate insights into actionable recommendations.
Strong organizational and project management abilities to handle multiple campaigns, deadlines, and stakeholder expectations.
Comfort working on-site in the Greater Delhi Area and collaborating with cross-functional teams in a fast-paced environment.
Knowledge of current social media platforms, creator economy trends, and audience engagement best practices.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
Genuine interest in health, wellness, and sustainable consumer products; prior experience with beverage or lifestyle brands is a plus.

Work arrangement
No