Performance Marketer – Real Estate

Performance Marketer - Real Estate
Location: Bengaluru, Karnataka (On-site)
Job Type: Full-time
Experience: 2-3 years
Industry: Real Estate
About the Role
We are looking for a results-driven Performance Marketer to plan, execute, and optimize digital marketing campaigns for our real estate projects. You will own paid media performance across platforms like Google Ads, Meta, and other channels, driving qualified leads and optimizing cost per lead (CPL) and cost per acquisition (CPA) for property launches and ongoing sales. This is an on-site role based out of our Bengaluru office.
Key Responsibilities
Plan, execute, and manage paid campaigns across Google Ads, Meta (Facebook/Instagram), and other digital channels for real estate projects
Own lead generation targets - track CPL, CPA, conversion rates, and ROAS across campaigns
Conduct A/B testing on ad creatives, audiences, landing pages, and bidding strategies to improve performance
Work closely with the sales team to track lead quality and conversion from MQL to booking
Manage budgets across campaigns and reallocate spend based on performance data
Coordinate with creative/design teams for ad assets and landing pages tailored to specific projects
Set up and monitor tracking (UTM parameters, pixel/conversion tracking, CRM integration)
Prepare weekly/monthly performance reports with actionable insights for leadership
Stay updated on real estate marketing trends, platform algorithm changes, and competitor campaigns
Manage marketing for property launches, pre-launch campaigns, and site visit drives
Requirements
2-3 years of experience in performance marketing, with real estate industry experience mandatory
Hands-on experience managing Google Ads (Search, Display, PMax) and Meta Ads Manager
Strong understanding of the real estate buyer funnel (awareness to site visit to booking)
Experience with lead tracking tools/CRMs (e.g., LeadSquared, Salesforce, or similar)
Analytical mindset - comfortable with Excel/Google Sheets, GA4, and reporting dashboards
Understanding of RERA compliance for real estate advertising is a plus
Excellent communication and cross-functional coordination skills
Must be based in Bengaluru or willing to work on-site from Bengaluru
Nice to Have
Experience with programmatic advertising or real estate portals (99acres, MagicBricks, Housing.com)
Basic knowledge of SEO/content marketing for real estate microsites
Experience with WhatsApp Business API or marketing automation tools

Work arrangement
No