Digital Marketing Specialist

Digital Marketing Executive
Company: JSR Technologies Pvt. Ltd.
Location: Chandigarh
Position: Digital Marketing Executive
Employment Type: Full-Time
Salary: 15,000 - 25,000
About the Role
We are looking for a creative, performance-driven Digital Marketing Executive who can independently manage digital content creation, social media platforms, and PPC/paid advertising campaigns.
The ideal candidate should be equally comfortable with creating and editing photos/videos and managing Google & social media advertising campaigns with a strong focus on leads, conversions, and ROI.
Key Responsibilities🎨 Content Creation & Editing
Create engaging photos, graphics, reels, videos, and promotional content for digital platforms.
Edit photos and videos for social media, advertisements, YouTube, Instagram, Facebook, and other platforms.
Create creative content based on campaigns, products, services, and target audiences.
Develop social media creatives, banners, thumbnails, reels, and short-form videos.
Use tools such as Canva, Photoshop, Premiere Pro, CapCut, After Effects, or similar software.
📱 Social Media Management
Manage company social media accounts including Instagram, Facebook, LinkedIn, YouTube, and Google Business Profile.
Plan and maintain a regular social media content calendar.
Write captions, headlines, hashtags, and promotional copy.
Schedule and publish posts, reels, videos, and other content.
Monitor engagement, comments, messages, and audience interactions.
Track social media performance and prepare basic reports.
🚀 PPC & Paid Advertising — Key Responsibility
Plan, create, manage, optimize, and monitor PPC campaigns.
Manage Google Ads, including Search, Display, YouTube, Performance Max, and remarketing campaigns.
Manage paid advertising campaigns on Meta Ads (Facebook & Instagram).
Conduct keyword research and audience targeting.
Create and test multiple ad copies, creatives, headlines, and landing-page strategies.
Monitor CPC, CPM, CTR, CPL, CPA, conversions, and ROAS.
Optimize campaigns based on performance and conversion data.
Manage campaign budgets and ensure efficient utilization of advertising spend.
Perform A/B testing of ads, audiences, creatives, and landing pages.
Set up and monitor conversion tracking and campaign analytics.
Identify opportunities to improve lead quality, conversion rates, and ROI.
📊 Analytics & Reporting
Monitor Google Analytics and advertising platform performance.
Analyze campaign and social media data.
Prepare weekly/monthly performance reports.
Identify what is working and recommend improvements.
Continuously optimize campaigns based on data rather than assumptions.
🤖 AI & Digital Tools
Use ChatGPT and other AI tools for content ideas, ad copy, research, campaign planning, and productivity.
Stay updated with the latest AI-powered marketing and content creation tools.
Explore new digital marketing trends, platforms, and advertising opportunities.
Required Skills
Must Have:
Strong practical knowledge of Google Ads & Meta Ads
Strong understanding of PPC campaign management
Experience with lead-generation campaigns
Strong photo and video editing skills
Social media management experience
Creative thinking and content development skills
Understanding of digital marketing analytics and KPIs
Ability to optimize campaigns based on performance data
Good to Have:
SEO knowledge
Google Analytics
Google Tag Manager
Landing page optimization
YouTube marketing
Email marketing
Canva / Photoshop / Premiere Pro / CapCut
AI tools such as ChatGPT
Ideal Candidate
We are looking for someone who is:
Creative + Analytical + Performance Driven + Tech-Savvy + Result-Oriented
The candidate should not only know how to make attractive content, but also understand how to turn that content into leads and business through paid advertising.
Performance Expectations
The selected candidate will be expected to:
Create → Publish → Advertise → Analyze → Optimize → Generate Leads
The ability to demonstrate previous PPC campaign results, lead-generation campaigns, advertising dashboards, or a portfolio of creative work will be an advantage.
Apply Now
Interested candidates can share their CV along with their portfolio/work samples and details of previous PPC campaigns handled.
Location: Chandigarh
Position: Digital Marketing Executive
Employment Type: Full-Time

Work arrangement
No