Associate City Head

About the role:
The Associate City Head – Monetization will spearhead advertising sales, brand partnerships, and monetization
strategies for the assigned city. This leadership role demands strategic thinking, strong ad sales expertise, and a sharp
focus on regional and hyperlocal advertisers. The incumbent will be responsible for building and scaling city-level
advertising revenue, onboarding high-potential local brands, and driving impactful campaign executions across both
digital and offline formats.
Job Description:-
1. Leadership & Team Management
● Lead, coach, and mentor a city-level Brand/Ad Sales team to deliver high performance.
● Foster a culture of ownership, accountability, and customer-first execution.
● Set clear sales goals and track achievement through regular reviews and feedback sessions
2. Ad Sales & Brand Partnerships
● Identify, acquire, and grow partnerships with regional and hyperlocal brands across categories such as
F&B, Retail, Healthcare, Fitness, Education, Beauty, and Local Services.
● Monetize digital ad spaces (in-app banners, push notifications, approval screens, community forums) and
on-ground formats (lift branding, kiosks, sampling, resident engagement events, OOH/DOOH).
● Build and maintain strong advertiser relationships to drive renewals, frequency, and consistent revenue
growth.
3. Campaign Planning & Execution
● Ensure campaign objectives—ROI, visibility, lead generation, and engagement—are met consistently.
● Oversee end-to-end campaign delivery, coordinating with creative, operations, and analytics teams.
● Share detailed performance reports and insights with clients to build trust and encourage repeat business.
4. Market Growth & Hyperlocal Strategy
● Expand city-level monetization by onboarding local businesses and regional advertisers targeting premium
gated communities.
● Analyze city-specific consumer trends to design and implement localized monetization strategies.
● Explore innovative formats and partnerships to enhance ad inventory and advertiser engagement.
Mandatory requirements for this position
● Experience: 7–8 years in Advertising Sales, Brand Partnerships, or Media Sales.
● Minimum 3–4 years of team management experience in a sales leadership capacity.
● Proven success in closing hyperlocal/regional ad sales deals and scaling advertiser relationships.
● Strong network of local advertisers, media buyers, and agency partners.
● Excellent communication, negotiation, and relationship management skills.
● Data-driven mindset with the ability to track campaign performance and optimize outcomes.
● Entrepreneurial approach with high ownership, initiative, and growth orientation.

Work arrangement
No