Digital Marketing Manager

Company Description Light Up Beauty® is a skincare and wellness brand transforming the Indian market with innovative, trendsetting formulations and a strong focus on clean-label products. The brand pioneers advanced ingredients such as THD Ascorbate, Rice Water Complex , Butterfly Pea Flowers and Ceramides, combining them with superfoods for visible results. Light Up Beauty® has been featured in leading publications including Vogue, Femina, Elle, Grazia, Lifestyle Asia, HELLO, Hindustan Times, and Economic Times. Its products are available on major e-commerce platforms such as Nykaa, Amazon, Flipkart, Blinkit and Swiggy.
Role Description This is a full-time, on-site role for a Digital Marketing Manager based in South Delhi.
Responsibilities
Leading and planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
Complete ownership for all digital ads across all channels - website, third party marketplaces like Amazon, Nykaa, Flipkart, Purplle and all mediums - Facebook, Insta, Youtube, Google etc.
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns
Optimizing paid marketing : budget monitoring, ROI efficiency across all marketing channels.
Measure and monitor via Google Analytics, FB Ads Business manager and other tracking platforms, the performance and boost ROAS accordingly.
Developing and managing online partnerships to expand social audiences and support content strategies: New User acquisition and Organic growth in Brand advocacy.
Evaluating important metrics that affect our website traffic, service quotas, and target audience.
Stay upto date with digital marketing trends, and potential new channels and strategies to keep us ahead including updates to marketing, attribution and media buying.
Monitor market intelligence and keep track of competitor movement and market situation.
Monitoring SEO team and ensuring that SEO presence of website is being improved month on month with consistent improvement in organic traffic, organic sales, conversion, page views and number of sessions.
Ensuring improvement in company presence in top relevant keywords.
Set measurable goals that demonstrate improvement in marketing efforts
Monitor daily performance metrics to understand SEO strategy performance
Identifying, evaluating and recommending social media management tools.
Experimenting with new and alternative ways to leverage social media activities
Monitoring trends, strategies and best practices in market and applying knowledge to Light Up marketing objectives.
Measure the impact and return of social media efforts.
Research and report on social media campaigns, performance, trends, competitor benchmarking and opportunities
Provide insights to drive marketing strategies based on key metrics, historical data, and trend reporting.
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Develop optimization strategies that increase the company's search engine results rankings
Working with internal designer on own production of creative assets – reels, posts, videos, emailers, blog content to boost sales
Growing the online communities on Instagram, Facebook, Youtube
Managing social media budget. Managing the social media budget to ensure maximum ROI and efficiency.
Responsible for tying-up and building strategic partnerships for product range to maximise brand awareness, sales and brand outreach.
Lead business development efforts to maximise brand’s physical and digital presence via relevant e-commerce and offline sales platforms, cross product partnerships with relevant brands and festive collaborations to increase sales.
Structure and the deal with new Partners (i. e. key skincare products to be sold, commercials, contracting, and working relationship)
Align and work closely with cross-functional teams to ensure partner implementations are on track and delivering against plan ( social media, design and operations execution)
Help grow the revenue from each Partner by improving conversions e. g. driving traffic to our products on Partner websites/app, suggestions for improving customer UI/UX, supporting the partner with digital marketing material, and introducing new products to each Partner
Manage day to day Partner relationship - engage with Partners with a win-win mindset to improve customer experience, drive higher revenue, drive strategic objectives, etc.
Leading team for day to day management to hit sales, SEO and brand awareness goals and being fully responsible for the business in case founder is travelling or absent.
Please note as a startup, job description may change with additional responsibilities subject to brand goals, new product launches and responses to market and competition.

Work arrangement
No