Perfomance and Growth Marketing Manager

Company Description Light Up Beauty is a metabolic wellness teas and smart skincare brand focused on delivering high-performance products to a diverse customer base. The company emphasizes innovation, data-driven decision-making, and a strong digital presence to connect with consumers. Team members collaborate across marketing, product, and operations to build impactful brand experiences. Light Up Beauty values creativity, accountability, and growth, offering opportunities for professionals to drive meaningful results and advance their careers.
Role Description This is a full-time, on-site Performance and Growth Marketing Manager role based in New Delhi. The person will be responsible for the entire P/L for the brand all marketing campaigns across all channels. In this role will plan, execute, and optimize digital marketing campaigns across paid and organic channels to drive customer acquisition, retention, and revenue growth. Daily responsibilities include managing performance marketing budgets, monitoring campaign metrics, conducting A/B tests, and refining targeting and messaging based on data insights. The role involves collaborating with cross-functional teams to align growth initiatives with product launches, brand campaigns, and customer experience strategies. The manager will also oversee marketing automation workflows, improve funnel performance, and prepare regular performance reports and recommendations for leadership.
Qualifications
Candidates should possess strong Growth Marketing skills, including customer acquisition, retention strategies, and funnel optimization.
Candidate should possess strong profitability management skills and should be vell versed with CM1/CM2/CM3 calculations, boosting AOV and LTV, reducing CAC and able to strategize on reducing RTO and cancellation.
Candidates should possess Marketing Analytics and Web Analytics skills to track performance, interpret data, and make data-driven decisions.
Candidates should possess Project Management skills to coordinate campaigns, manage timelines, and collaborate with cross-functional stakeholders.
Candidates should possess Marketing Automation skills to design, implement, and optimize automated journeys across email, SMS, and other channels.
Experience with strong performance marketing- Meta Ads, Amazon Ads, Blinkit Ads, A/B testing tools, and CRM systems.
Strong quantitative and problem-solving abilities, with attention to detail and comfort working with dashboards and reports.
Should possess excellent negotiation and leadership skills to lead key vendor discussions and work closely with operations team to boost profitability for the brand.
Excellent written and verbal communication skills, with the ability to present insights and recommendations clearly.
Bachelor’s degree in Marketing, Business, Analytics, or a related field; prior experience in D2C, e-commerce, or beauty/personal care / wellness / nutraceuticals is an advantage.

Work arrangement
No