Perfomance Marketing Manager

Company Description Light Up Beauty is a fast-growing beauty and personal care brand focused on delivering high-quality, effective, and enjoyable products to a diverse customer base. The company blends innovative formulations with deep consumer insights to create products that meet modern lifestyle needs. With a strong digital presence and a commitment to data-driven growth, Light Up Beauty emphasizes performance, customer satisfaction, and brand experience. Team members are encouraged to contribute ideas, experiment, and help shape the future of the brand. The work environment values collaboration, accountability, and continuous learning.
Role Description This is a full-time, on-site Performance Marketing Manager role based in New Delhi. The Performance Marketing Manager will oversee paid marketing campaigns across digital channels such as search, social, display, and marketplaces, optimizing for customer acquisition, retention, and return on ad spend. Day-to-day responsibilities include planning and executing campaigns, managing budgets, monitoring performance, and analyzing data to refine targeting, creatives, and bidding strategies. The role involves close collaboration with brand, content, and product teams to align performance initiatives with overall marketing objectives and launch plans. The Performance Marketing Manager will also test new channels and tactics, report on key metrics to stakeholders, and ensure campaigns adhere to brand guidelines and compliance standards.
Qualifications
Strong command of performance marketing channels, including paid search, paid social, display, and remarketing, with experience managing end-to-end campaigns.
Advanced analytical skills, including proficiency with campaign analytics tools, dashboards, and spreadsheets to interpret data and make optimization decisions.
Ability to collaborate with creative, brand, and product teams to develop effective ad creatives, landing pages, and customer journeys.
Knowledge of e-commerce and beauty or consumer brands, with an understanding of customer acquisition, retention, and lifecycle marketing.
Excellent communication, stakeholder management, and presentation skills to share insights, recommendations, and performance updates clearly.
Demonstrated ability to work on-site in a fast-paced environment, prioritize multiple campaigns, and meet deadlines with a high degree of ownership.
Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience; prior experience in performance marketing roles is strongly preferred.

Work arrangement
No