VP of Brand Strategy

Company Description Ethos Brands is a purpose-driven company that builds movements around authentic, value-led lifestyle brands rather than simply selling products. Rooted in cultural relevance and integrity, the company focuses on creative identity and intentional leadership across its portfolio, including RVCA and Lost Surfboards. Ethos Brands aligns with labels that embody distinct philosophies and deep roots in surf, art, and lifestyle culture. Positioned at the intersection of culture, creativity, and commerce, the team is dedicated to shaping trends through passion and authenticity. Ethos Brands offers a dynamic environment for individuals who want to contribute to meaningful, values-based growth in the lifestyle and fashion industry.
Role Description The VP of Brand Strategy is a full-time remote role responsible for leading brand vision, positioning, and long-term strategy across Ethos Brands’ portfolio. This role oversees the development and execution of integrated brand strategies, ensuring alignment with company values, market opportunities, and consumer insights. The VP will collaborate closely with marketing, creative, product, and commercial teams to translate brand strategies into campaigns, content, and experiences that build equity and drive growth. Day-to-day responsibilities include guiding market research, shaping digital and omnichannel brand presence, managing key agency and partner relationships, and monitoring brand performance metrics. The role also includes mentoring cross-functional teams, setting strategic priorities, and presenting brand strategy recommendations to senior leadership.
Qualifications
Strong Analytical Skills and experience using data and insights to inform brand decisions and measure performance.
Expertise in Strategic Planning and Consulting, with a track record of building and implementing long-term brand roadmaps.
Solid understanding of Finance as it relates to brand investment, budgeting, forecasting, and ROI assessment.
Proficiency in Digital Strategy, including omnichannel brand building, social media, and digital consumer engagement.
Extensive experience in brand management or brand strategy leadership within lifestyle, fashion, or consumer brands.
Proven ability to lead cross-functional teams, influence stakeholders, and manage complex initiatives remotely.
Excellent communication, storytelling, and presentation skills, with the ability to articulate clear brand narratives.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is beneficial.
Experience working with culturally rooted or purpose-driven brands and familiarity with youth, art, or surf culture is a plus.

Work arrangement
No