Google Ads Specialist

Senior Google Ads Specialist [Remote]
About us
Media Magnetix is a South Australian digital marketing agency helping growing brands get real results through paid media, social, content, influencer marketing and PR. We're a small, fast-moving team with a mix of clients, including travel, and you'll work directly with the founder.
The role
We're looking for a hands-on Senior Google Ads Specialist with proven travel industry experience to plan, launch and optimise campaigns that drive what our travel clients care about: calls, enquiries and bookings, not just clicks.
What you'll do
Build and manage Search, Performance Max, Demand Gen and Display campaigns from setup to optimisation
Run call-focused campaigns using call assets and call tracking
Set up and maintain conversion tracking (GA4, Google Tag Manager, enhanced conversions)
Research keywords, write strong ad copy and manage negatives, match types and search terms
Manage budgets and bidding strategies, and explain the "why" behind performance
Create clear weekly and monthly reports in plain language for clients
Work with our social and content team so paid and organic support each other
Spot problems early (paused campaigns, tracking gaps, wasted spend) and fix them fast
What you bring
Mandatory: 5+ years of hands-on Google Ads experience, with proven travel industry experience (travel agency, airline, flights, tours, accommodation or OTA)
Proven results running booking- or enquiry-driven campaigns in travel, with real budgets
Strong understanding of travel search behaviour, seasonality and competitive bidding (flights, deals, destination and route-based keywords)
Strong grasp of conversion tracking and attribution (GA4, Google Tag Manager, call tracking, enhanced conversions)
Comfortable talking to clients and managing expectations honestly
Detail-oriented, organised, and happy to own your work
Google Ads certification (a plus)
Nice to have
Experience with app campaigns, Meta Ads knowledge, Looker Studio reporting, and experience with Australian or international (e.g. Australia–India) travel markets.
What we offer
Work with a young, growing agency where your ideas get heard
Direct access to the founder and real ownership of results
How to apply
Send your CV and examples of travel campaigns you've managed over the past 5 years, with the results you achieved (bookings, calls, cost per booking or ROAS), to garima@mediamagnetix.com.au

Work arrangement
No