Senior PPC Specialist | Google Ads & Meta Ads

About us
Media Magnetix is a South Australian digital marketing agency that helps growing brands get real results through paid media, social, content, influencer marketing, and PR. We're a small, fast-moving team that works with travel brands, and you'll work directly with the founder.
The role
We need a hands-on PPC specialist who knows travel and can build and launch campaigns fast, then optimise them to generate what our travel clients actually want: calls, leads, enquiries and bookings. Not clicks for the sake of clicks.
What you'll do
Plan, build and launch Google Ads campaigns (Search, Performance Max, Demand Gen, Display) quickly and accurately
Run call-focused and lead-gen campaigns using call assets, call tracking and lead forms
Set up and maintain conversion tracking across web and app (GA4, Google Tag Manager, enhanced conversions, Firebase)
Research route, destination and deal-based keywords, and manage negatives, match types and search terms
Manage budgets and bidding strategies, and cut wasted spend
Run a pre-launch checklist on every campaign so nothing goes live paused, mis-scheduled or untracked
Support Meta Ads campaigns alongside Google
Report weekly in plain language on calls, leads, cost per booking and ROAS
Talk to clients directly and set honest expectations
What you bring
Mandatory: 5+ years of hands-on PPC experience, with proven travel industry experience (travel agency, airline, flights, tours, accommodation or OTA)
Proven track record of generating calls, leads and bookings in travel, with real budgets
Strong understanding of travel search behaviour, seasonality and competitive bidding
Expert conversion tracking and attribution skills
Ability to launch campaigns promptly without sacrificing quality
Confident, clear communicator with clients
Google Ads certification (a plus)
Nice to have
Meta Ads experience, app install and booking campaigns, Looker Studio reporting, experience in Australia–India or international travel markets.
How to apply
Send your CV and examples of travel campaigns you've managed, with results (calls, leads, bookings, cost per booking or ROAS), to garima@mediamagnetix.com.au

Work arrangement
No