Commercial Director

Commercial Director
Location: Remote
Employment Type: Full-time
Reports to: Chief Executive Officer
About Us
We build an AI-powered customer engagement platform that turns customer conversations into business outcomes. We've proven people will pay for the product now we need someone to prove that revenue can be produced repeatably, by more than one person, at a cost that makes sense.
Role Overview
We're looking for a Commercial Director to own one number: net new recurring revenue. This is not a sales-closer role - a founder can sell on charisma and relationships, but that doesn't scale. Your job is to build a machine that closes deals whether or not any particular person shows up on any particular day: a defined customer, a repeatable motion, honest metrics, and a team that can be hired into a process rather than asked to invent one.
You will own the full commercial P&L, new ARR, expansion, retention, and CAC payback across market selection, pipeline, pricing execution, team building, channels, and customer lifecycle. You report directly to the CEO, and the first quarter includes a deliberate, structured handover of founder-led selling into a system you build and run.
Key Responsibilities
Own new ARR, expansion ARR, net revenue retention, and gross margin on revenue sold
Own pipeline coverage, velocity, stage integrity, and forecast accuracy within ±10%
Define and own the ICP which segment, which geography, which vertical, and when to change any of them
Execute pricing and packaging within approved guardrails, including discount discipline and deal structuring
Build and lead the commercial team: hiring, ramp, quota setting, territory design, performance management, and coaching
Own the channel mix - outbound, inbound, partner, and product-led motions and decide how they're weighted
Own the customer lifecycle from onboarding through to first value, retention, expansion, and churn prevention
Maintain CRM integrity and metric definitions, and report commercial performance to the CEO and the board
Build and maintain competitive intelligence, win/loss patterns, pricing pressure, and market positioning
Run the operating cadence: weekly pipeline reviews, forecast calls, one-to-ones, and monthly/quarterly business reviews
Run structured experiments on channels, messaging, and pricing, with a documented log of what worked and what didn't
What This Role Does Not Own (but has a strong, evidence-backed voice in)
Product roadmap but supplies prioritization input backed by lost-deal data and quantified demand
Engineering delivery but sequences commercially-blocking items and commits realistic dates
Company fundraising but owns the revenue narrative and the GTM section of the deck
Brand and company positioning but tests messaging in market and reports what actually converts
Platform pricing architecture but recommends changes backed by win-rate and discount data
Qualifications
Proven experience building a repeatable revenue engine, not just carrying a personal quota, you should be able to walk through a system you built that outlived your day-to-day involvement in it
Experience owning full-funnel commercial metrics: pipeline coverage, conversion rates, CAC payback, NRR
Experience hiring, ramping, and managing a commercial team, including setting quotas and territory design
Comfortable operating without a pre-built playbook, this is an early-stage seat with no machine already in place
Strong written communication, early selling here happens largely in writing
Demonstrated resilience and comfort with ambiguity there is no existing process to fall back on
Evidence of ownership: things you built or fixed without being asked
B2B SaaS experience strongly preferred
Core Competencies
Systems thinker, builds repeatable machines, not one-off wins
Rigorous with data, makes the case with evidence, not instinct or anecdote
Comfortable with founder handover dynamics - can take over selling motion deliberately and without ego
Direct and evidence-based in escalating problems, raises issues once, with data, not repeatedly without it
Coachable and coaching-minded - expects the process to change and can develop others through the same change
What Success Looks Like
By day 90, you should be able to answer three questions with evidence, not hedging: Who is our customer, and how do you know? What will next quarter produce, and why? What is the single constraint on growing faster? The first quarter is spent understanding the business, deciding the system, and beginning to build not closing deals to prove value early.
Compensation & Benefits
Base salary: ₦500,000 monthly
Profit share: 5% of monthly revenue for months where revenue exceeds $50,000 USD
Profit share: 10% of monthly revenue for months where revenue exceeds $100,000 USD
How to Apply
Send your CV and a short note on a revenue system you've built not just a number you hit - to hr@15wins.com.
Subject line: Commercial Director Application – [Your Full Name]
Only qualified candidates will be contacted.

Work arrangement
No