Vice President of Growth Marketing

We are a next-generation digital finance and institutional financial services platform developer, leveraging a mature traditional financial system and professional financial infrastructure. Our core capabilities focus on developing derivatives, quantitative risk management, asset servicing, and clearing and settlement.
Our goal is to build an efficient financial services and liquidity infrastructure for global professional market participants. Through advanced technology, professional risk control, and a robust operational system, we provide institutional clients and professional users with more efficient, secure, and flexible asset allocation and risk management solutions.
Currently, our derivatives department is assembling a core management team, seeking outstanding talent with experience in financial services, derivatives, risk management, product development, operations, technology, and institutional business to jointly participate in the construction and long-term development of our new business system.
Vice President of Growth Marketing
The Vice President of Growth Marketing will lead the company’s growth marketing strategy, customer acquisition initiatives, demand-generation programs, and revenue expansion efforts. This executive will be responsible for developing scalable marketing strategies that strengthen market positioning, attract high-value customers, increase engagement, and support sustainable business growth.
Working closely with the CEO, executive leadership team, Sales, Product, Business Development, Customer Success, Data Analytics, and Finance functions, the VP of Growth Marketing will establish growth priorities, optimize customer acquisition channels, strengthen marketing performance, and translate market opportunities into measurable commercial outcomes.
Core Responsibilities
1. Growth Marketing Strategy & Planning
Develop and execute a comprehensive growth marketing strategy aligned with corporate objectives and long-term business priorities.
Establish customer acquisition, engagement, conversion, and retention strategies across relevant market segments.
Identify growth opportunities through market research, customer insights, competitive analysis, and performance data.
Develop integrated marketing plans covering short-term growth initiatives and long-term market expansion.
Align marketing investment, resources, and operating priorities with business growth objectives.
2. Customer Acquisition & Demand Generation
Lead customer acquisition strategies across digital, direct, partner, institutional, and other relevant marketing channels.
Develop scalable demand-generation programs that support qualified lead creation and business development.
Optimize customer acquisition journeys from initial awareness through conversion and onboarding.
Collaborate with Sales and Business Development teams to improve lead quality, pipeline development, and conversion performance.
Identify new acquisition channels and test innovative approaches to expanding the customer base.
3. Performance Marketing & Channel Optimization
Oversee performance marketing programs across paid media, search, content distribution, email, social platforms, and other relevant channels.
Establish a data-driven approach to campaign planning, testing, attribution, and optimization.
Evaluate channel performance, customer acquisition costs, conversion trends, and marketing efficiency.
Develop structured experimentation programs to identify effective campaigns, messaging, and acquisition strategies.
Allocate marketing resources based on business priorities, channel performance, and growth opportunities.
4. Brand Positioning & Marketing Communications
Collaborate with Corporate Communications and Brand teams to strengthen the company’s market positioning.
Develop consistent messaging that communicates the company’s value proposition, products, services, and competitive differentiation.
Ensure growth initiatives maintain alignment with corporate brand standards and communication guidelines.
Support thought leadership, industry engagement, executive communications, and strategic marketing campaigns.
Monitor market perception and customer feedback to identify opportunities for brand and messaging improvement.
5. Product Marketing & Commercial Alignment
Partner with Product, Sales, and Business Development teams to develop product-specific marketing strategies.
Translate product capabilities and customer benefits into clear market positioning and commercial messaging.
Support product launches, new service introductions, feature adoption, and market-expansion initiatives.
Develop customer segmentation and targeting strategies based on market needs and business priorities.
Align marketing campaigns with product roadmaps, customer requirements, and commercial objectives.
6. Customer Lifecycle & Retention Marketing
Develop lifecycle marketing programs supporting customer onboarding, engagement, retention, and reactivation.
Partner with Customer Success and Operations teams to improve the customer experience across key touchpoints.
Establish segmentation strategies to deliver relevant communications and personalized engagement.
Identify opportunities to improve customer loyalty, product adoption, and long-term customer value.
Use customer behavior, feedback, and performance data to refine lifecycle marketing initiatives.
7. Data Analytics & Growth Intelligence
Establish marketing analytics frameworks and reporting processes to support strategic decision-making.
Monitor customer acquisition, conversion, engagement, retention, and revenue-related marketing data.
Collaborate with Data, Finance, and Business Intelligence teams to improve attribution and performance visibility.
Use customer insights and market intelligence to identify emerging growth opportunities.
Develop regular marketing performance reviews and strategic recommendations for executive leadership.
8. Marketing Technology & Operational Excellence
Oversee the development and optimization of marketing technology infrastructure and operational processes.
Evaluate and implement tools supporting campaign management, customer relationship management, automation, analytics, and reporting.
Establish scalable workflows for campaign planning, execution, measurement, and continuous improvement.
Improve coordination between marketing systems, product platforms, sales operations, and customer-service functions.
Ensure marketing operations follow appropriate data-management, privacy, security, and governance standards.
9. Cross-Functional Leadership & Business Growth
Work closely with Sales, Product, Business Development, Customer Success, Finance, and Operations to align growth initiatives.
Establish clear ownership, processes, and communication standards across cross-functional marketing programs.
Support strategic partnerships, industry initiatives, and ecosystem-development activities that contribute to customer and revenue growth.
Collaborate with regional and functional leaders to adapt marketing strategies to different markets and customer segments.
Promote a culture of accountability, experimentation, collaboration, and continuous improvement.
10. Executive Leadership & Organizational Development
Serve as a strategic advisor to the CEO and executive leadership team on growth, customer acquisition, and market development.
Build and lead a high-performing growth marketing organization.
Recruit, mentor, and develop senior marketing leaders and specialized growth professionals.
Establish marketing methodologies, operating standards, professional-development frameworks, and team structures.
Present growth strategies, market opportunities, investment priorities, and marketing performance insights to senior management and the Board.
Candidate Profile
15+ years of progressive experience in growth marketing, performance marketing, digital marketing, customer acquisition, commercial strategy, fintech, technology, financial services, or related industries.
Significant experience leading growth marketing organizations at the VP, SVP, Chief Marketing Officer, or comparable executive level.
Proven track record of developing and scaling customer acquisition, demand-generation, and revenue-growth programs.
Strong understanding of performance marketing, customer lifecycle management, digital channels, marketing analytics, and growth experimentation.
Demonstrated experience managing integrated marketing strategies across multiple channels, markets, and customer segments.
Strong commercial understanding of customer acquisition costs, conversion optimization, customer lifetime value, revenue contribution, and marketing investment.
Experience collaborating closely with Sales, Product, Business Development, Customer Success, Finance, Data, and Executive Leadership.
Strong understanding of marketing technology, customer data, automation, attribution, and performance-reporting systems.
Experience in technology-enabled financial services, digital platforms, or international business environments preferred.
Excellent strategic-planning, analytical, communication, negotiation, and decision-making capabilities.
Bachelor’s degree in Marketing, Business Administration, Communications, Finance, Economics, or a related field required; MBA or equivalent advanced qualification preferred.
Exceptional executive presence, leadership, stakeholder-managem

Work arrangement
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