Senior Marketing Manager, Loyalty

1. About Our Client:
The organization operates in the travel and experiences industry, aiming to connect a global audience with travel partners through rich content, guidance, and marketplaces for experiences, accommodations, and dining. It addresses the challenge of providing trusted, comprehensive travel resources and booking options by leveraging a portfolio of travel brands and technology platforms.
2. About the Opportunity:
The Senior Marketing Manager, Loyalty is responsible for developing and executing the strategy for the rewards programs across travel and experience platforms. This role drives growth and engagement in loyalty initiatives by collaborating cross-functionally to enhance member value, optimize campaigns, and use data to guide program development and prove impact.
3. Responsibilities:
Own and evolve the loyalty marketing strategy, including value proposition and tiering.
Plan and execute ongoing and special campaigns across paid and owned channels.
Coordinate with product, engineering, design, and analytics teams to test and launch program features.
Analyze booking and member data to prioritize initiatives and demonstrate ROI.
Manage measurement efforts including holdout/control testing and interpretation.
Monitor competitor loyalty programs to inform strategy.
Perform tasks from strategic planning to detailed campaign execution.
4. Requirements:
Over 5 years of marketing experience across strategy and execution in travel, e-commerce, subscription, or retail sectors.
Proven product marketing skills translating capabilities into clear member-facing propositions.
Strong analytical skills with ability to work with data independently or with teams.
Experience leading cross-functional teams in a dynamic, evolving environment.
Proactive and comfortable managing projects with limited resources.
Excellent communication skills adaptable to various audiences.
Proficiency with AI tools for research, analysis, and task automation.
5. Pay Range and Compensation Package:
Competitive compensation packages including base salary and annual bonuses, benchmarked against industry data.
6. Benefits & Perks:
Flexible remote-friendly work arrangements and schedules.
Charitable donation matching.
Tuition assistance for qualified programs.
Annual lifestyle benefit for personal use.
Travel discounts and perks.
Employee assistance program.
Health benefits with competitive premiums.
Generous referral rewards.
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.

Work arrangement
No