Performance Marketing Specialist

Job Overview
We are seeking a results-oriented Performance Marketing Specialist to own the execution, optimization, and creative production for paid media campaigns across various platforms such as Meta, Google, and TikTok. This role is focused on maximizing ROI and achieving profitable customer acquisition (CPA).
Job Description
Design and execute comprehensive, full-funnel paid advertising campaigns across Google Ads and Meta Ads to drive high-volume customer acquisition and hit broader business goals.
Allocate, manage, and pace monthly digital advertising budgets across platforms to maximize ROAS and hit target acquisition costs.
Conduct in-depth keyword research, competitor analysis, and audience profiling to identify high-intent segments and keep our media buying tactics highly competitive.
Implement and troubleshoot conversion tracking mechanisms using Google Tag Manager, Google Analytics 4 (GA4), and the Meta Pixel/Conversions API to ensure flawless data attribution and accurate reporting.
Write engaging ad copy and use tools like Canva and CapCut to independently produce and edit all graphic and video assets for your campaigns.
Build, launch, and optimize complex campaign structures, including search, display, performance max, and retargeting flows, to capture user intent at all stages of the funnel.
Monitor active campaigns daily by analyzing performance data, and adjust bids, budgets, targeting, or pause underperforming ad sets to ensure strict adherence to CPA, CAC, and ROAS targets.
Design and execute continuous split tests across ad creatives, headlines, landing pages, and audience segments to systematically improve conversion rates and lower CAC.
Work closely with web and product teams to improve the post-click experience and boost landing page conversion rates (CRO).
Identify and launch pilot campaigns on alternative acquisition channels (such as TikTok, LinkedIn, or native ads) to diversify traffic sources as our startups pivot and evolve.
Build and maintain performance dashboards in tools like Looker Studio to deliver up-to-date reports to stakeholders, translating raw data into actionable insights and strategic recommendations.
Stay up-to-date with algorithm changes and new ad formats on Google and Meta, proactively testing beta features to maintain an edge in acquisition efficiency.

Work arrangement
No