Marketing Manager

Marketing Manager – Real Estate
Location: Erode, Tamil Nadu
Department: Marketing
Employment Type: Full-Time
Experience: 6–10 Years
Industry: Real Estate / Construction
Job Summary
We are looking for an experienced and result-oriented Marketing Manager to develop and execute marketing strategies for our real estate projects in Erode. The ideal candidate should have strong experience in real estate marketing, project promotion, lead generation, brand building, and sales coordination.
Key Responsibilities
Develop and execute project-wise marketing strategies and campaigns.
Plan and manage ATL, BTL, digital and offline marketing activities.
Drive quality leads through digital campaigns, property portals, events, exhibitions, referrals and channel partners.
Coordinate with the Sales and CRM teams to improve lead quality, site visits and conversions.
Conduct competitor, market and customer analysis to identify new opportunities.
Manage marketing agencies, vendors, media partners and other external stakeholders.
Plan and execute project launches, events, activations and promotional activities.
Oversee marketing collaterals including brochures, hoardings, creatives, videos and project presentations.
Monitor campaign performance, marketing spend, lead generation, CPL and ROI.
Prepare weekly/monthly marketing reports and MIS for management.
Maintain consistent brand positioning and communication across all marketing channels.
Identify new marketing channels and strategies to improve brand visibility and project sales.
Lead and monitor the marketing team to ensure timely execution of campaigns.
Candidate Requirements
6–10 years of overall experience in Marketing.
Minimum 5 years of relevant experience in Real Estate / Construction marketing preferred.
Experience in marketing apartments, villas, plots or residential projects.
Strong knowledge of ATL, BTL, Digital Marketing, Events and Lead Generation.
Good understanding of local Erode market, customer segments and competitor activities.
Strong analytical, communication, negotiation and team-management skills.
Experience in handling marketing budgets and external agencies.
Ability to work closely with Sales and CRM teams and deliver business-focused marketing initiatives.
MBA/PGDM in Marketing or a relevant qualification will be an added advantage.
Key Performance Areas
Qualified lead generation
Site-visit generation
Lead-to-conversion support
Campaign ROI
Brand visibility
Marketing budget utilization
Project launch execution
Market and competitor intelligence

Work arrangement
No