YouTube & Programmatic Advertising Consultant

YouTube & Programmatic Advertising Consultant
Job Location: Hyderabad, Telangana, India
Experience: 5+ Years
Domain: Digital Advertising | Programmatic | AdTech | Media Product Strategy
Role Overview
We are looking for a YouTube / YouTube TV Advertising Product Strategy Consultant with strong hands-on expertise in Google Display & Video 360 (DV360), Google Ads, YouTube Advertising, and YouTube TV.
The ideal candidate will combine deep technical knowledge of Google's advertising ecosystem with expertise in media product strategy, campaign activation, product packaging, and go-to-market (GTM) positioning.
The role will focus on translating Google's platform capabilities into a clear, scalable, market-ready, and commercially viable YouTube and YouTube TV advertising offering that can be packaged and sold to advertisers.
The candidate should have strong experience working with the US advertising market, particularly across YouTube, YouTube TV, DV360, and Google Ad Manager, with a strong understanding of US-market inventory, targeting capabilities, buying/deal structures, campaign activation, advertiser requirements, and GTM considerations.
Hands-on experience developing or supporting YouTube and/or YouTube TV advertising solutions for US clients is highly preferred.
Key Responsibilities
1. YouTube Product Offering & Strategy
Define how YouTube and YouTube TV advertising should be structured as client-facing products.
Evaluate YouTube inventory, formats, targeting capabilities, buying methods, and campaign solutions.
Recommend product packages, bundles, tiers, and use cases for different advertiser segments.
Identify opportunities to differentiate offerings through targeting, audience, inventory, measurement, and campaign objectives.
2. DV360 & Google Ads Expertise
Provide expert guidance on leveraging DV360 and Google Ads to support YouTube offerings.
Assess relevant deal structures, including Instant Reserve deals where applicable.
Advise on direct deals, programmatic buying, reservation-based buying, and other activation approaches.
Map platform capabilities to recommended client-facing product structures.
Identify technical dependencies, limitations, and operational considerations.
3. Targeting & Audience Capabilities
Provide detailed guidance on YouTube and YouTube TV targeting options.
Assess demographic, contextual, behavioral, first-party, geographic, audience, and other targeting capabilities.
Recommend targeting approaches based on campaign objectives and advertiser use cases.
Identify targeting limitations and considerations for product positioning and sales materials.
4. Campaign Setup & Activation
Define campaign setup and activation best practices.
Provide guidance on campaign architecture, inventory selection, targeting, bidding, frequency management, budgets, and measurement.
Develop repeatable campaign setup processes.
Identify implementation challenges and recommend improvements for scalability.
5. Product Packaging & Go-to-Market
Translate technical platform capabilities into commercially compelling client offerings.
Recommend how YouTube and YouTube TV should be positioned and sold to clients.
Develop product propositions, packages, and use cases for sales and client-facing teams.
Partner with business, sales, media, and product stakeholders on GTM strategy.
Balance technical feasibility, operational complexity, client value, and commercial scalability.
6. Documentation & Enablement
Create product documentation covering capabilities, requirements, workflows, and best practices.
Develop playbooks for sales and campaign activation teams.
Document recommended campaign structures and buying approaches.
Create capability matrices comparing YouTube / YouTube TV solutions and activation methods.
Conduct training and knowledge transfer for internal teams.
Required Experience & Skills
5+ years of experience in digital advertising, programmatic media, AdTech, or digital media product strategy.
Strong hands-on experience with Google DV360 and Google Ads.
Deep understanding of YouTube advertising products and campaign activation.
Strong knowledge of YouTube TV advertising and relevant US-market capabilities.
Experience with Google Ad Manager and digital advertising ecosystems.
Strong understanding of audience targeting, inventory, buying models, deal structures, and measurement.
Experience supporting US advertisers / US media markets is highly preferred.
Ability to translate technical advertising capabilities into product strategy, commercial offerings, and GTM solutions.
Strong communication, stakeholder management, documentation, and presentation skills.
Ability to work across product, sales, media, technology, and business teams.
What We're Looking For
A strategic advertising professional who can bridge the gap between Google advertising technology and commercially viable client solutions, with the ability to turn YouTube, YouTube TV, DV360, and Google Ads capabilities into scalable products and repeatable go-to-market offerings.
Job Location: Hyderabad, Telangana, India
Interested candidates can apply or share their profile with us.
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Work arrangement
No