CRM & Retention Marketing Senior Executive – D2C

Company Description Krishna's Herbal & Ayurveda, founded in 2007 and headquartered in Jodhpur, Rajasthan, is the flagship Ayurvedic wellness brand of Sandipani Healthcare Private Limited and one of India's fastest-growing companies in this sector. The organization focuses on making authentic Ayurveda accessible through scientifically developed, high-quality herbal healthcare solutions that blend traditional wisdom with modern research and manufacturing. With two GMP-certified manufacturing facilities, an in-house quality control laboratory, and a team of over 300 professionals, the company supports scalable production and reliable product availability across domestic and international markets. Its portfolio includes more than 170 Ayurvedic and herbal products across wellness, nutrition, preventive healthcare, and personal care categories. Backed by ₹400+ Crore in Annual Recurring Revenue and a growing global footprint, Krishna's Herbal & Ayurveda continues to invest in innovation, quality, and customer trust to make Ayurveda a preferred healthcare choice worldwide.
Role Description The CRM & Retention Marketing Senior Executive – D2C is a full-time remote role focused on driving customer engagement, retention, and lifetime value across direct-to-consumer channels. Day-to-day responsibilities include managing CRM platforms, segmenting customer databases, setting up automated journeys, and executing lifecycle campaigns through email, SMS, WhatsApp, and other digital touchpoints. The role involves analyzing customer behavior and campaign performance, optimizing communication strategies, and collaborating with marketing, sales, and product teams to design targeted offers and personalized experiences. The person in this position will coordinate retention initiatives, oversee loyalty and reactivation programs, and ensure that all campaigns are aligned with brand guidelines and regulatory standards. This role also includes creating and maintaining campaign calendars, documenting processes, and reporting on key retention and CRM metrics to leadership.
Qualifications
Strong Analytical Skills for interpreting customer data, measuring campaign performance, and generating actionable insights.
Excellent Communication abilities for crafting clear, engaging customer messages and collaborating effectively with cross-functional teams.
Customer Relationship Management (CRM) expertise in managing CRM tools, segmentation, automation workflows, and lifecycle marketing.
Sales and retention-focused mindset to support upsell, cross-sell, and repeat purchase strategies within D2C channels.
Project Management skills to plan, execute, and optimize multi-channel retention campaigns and initiatives on schedule.
Experience with D2C e-commerce platforms, marketing automation tools, and performance dashboards (e.g., Klaviyo, HubSpot, or similar) is highly beneficial.
Understanding of digital marketing concepts, including email marketing best practices, customer segmentation, and A/B testing.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Ability to work independently in a remote environment, manage multiple priorities, and maintain high

Work arrangement
Yes