Market launches

Strategic Execution: Drive the end-to-end launch of budgeted products, managing
the transition from Receipt of PO to market availability.
 Commercial Viability: ensuring business cases and artwork readiness with operation
team for PO issuance as per the budgeted Launches.
 S& OP reporting: Represent the launch vertical in Sales & Operations Planning
(S&OP) meetings, providing real-time updates on product readiness and dispatch as
per market demand.
 Risk Management: Facilitate CFT reviews to address IP concerns and regulatory
hurdles, ensuring all launch activities align with global compliance standards.
 Slot Management: Interface with Production Planning & Inventory Control (PPIC)
to secure manufacturing slots and align production with market demand.
 Pre-Dispatch Coordination: Confirm product availability with the Operations and
Quality teams to ensure goods are ready for dispatch from India.
 Non-Batch size Optimization: Strategize on "non-batch size" orders by identifying
opportunities to club volumes across different customers or markets to meet
Minimum Order Quantities (MOQs) and optimize manufacturing costs.
 Post-Launch Monitoring: Monitor the sale trend of products in-country after
dispatch from India to ensure successful market entry.
 Registered but not commercialised: conducting the deep dive assessments to
identify the products not commercialised after the MA grant, like demand gaps,
commercial viability, Technical road blocks, strategic alignment.
KRA Title: Emerging Markets (EM) New Product Launch Readiness &
Commercialization
 Objective: Successfully manage and execute the end-to-end commercialization and
technical transfer of new product launches across Emerging Markets in strict
alignment with scheduled timelines and zero supply-side delays.
 Key Responsibilities & KPIs:
1. Launch On-Time Performance: Ensure 100% of new product launches
made available in designated Emerging Markets are executed On Time vs.
Plan (OTVP) as per the schedules outlined in Appendix 3.
2. Technical Transfer & Scale-Up Management: Track, manage, and hit 100%
of critical tech transfer and manufacturing scale-up milestones to proactively
safeguard target commercial launch dates.
3. Supply Chain Readiness & Risk Mitigation: Maintain Zero (0) launch
delays attributable to supply chain readiness, manufacturing bottlenecks, or
inventory shortages.

Work arrangement
No