CRO Strategist

Location: LATAM
About Proppel
Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.
Whether you are looking for your next role or the right move to advance your career, we will make it happen.
What we're looking for
We're hiring on behalf of a fast-growing US-based conversion rate optimization agency, the sister company of an established E-commerce retention firm that works with some of the biggest names in DTC. The team is small, partner-led, and moving quickly. They believe CRO is not a list of tests; it's a point of view, and they need a strategist who can own that point of view across a portfolio of accounts.
What You'll Be Doing
Lead four to six E-commerce client accounts end to end, owning the CRO strategy and the direct client relationship on each one.
Use Shopify data, GA4, heatmaps, session recordings, reviews, and surveys to find the highest-impact opportunities across the customer journey.
Maintain a prioritized CRO roadmap and connect every hypothesis to commercial outcomes such as CVR, RPV, AOV, add-to-cart, checkout rate, and subscription take rate.
Turn insight into clear briefs, then give designers and developers the direction, feedback, and decisions they need to ship well.
Own priorities, timelines, QA, and blockers across accounts without day-to-day supervision.
Monitor live experiments, document wins and losses, and decide whether to roll out, iterate, or stop.
Requirements
Hands-on CRO experience with strong command of E-commerce funnels, UX, merchandising, offers, and conversion psychology.
Statistical rigour around A/B testing, experiment design, and significance.
Fluency with Shopify, GA4, and heatmap or session recording tools.
Near-native English and excellent written and verbal communication. This is non-negotiable, as the role is client-facing with mostly US-based clients.
The ability to move between data, strategy, project management, and client communication without losing the thread.
Comfort operating in a fast-moving, low-process environment. This is not a nine-to-five, and occasional evening messages come with the territory.
Nice to Have
Retention or lifecycle marketing experience alongside CRO.
Agency background managing multiple accounts at once.
Experience with subscription-based E-commerce brands.
Benefits
Competitive USD salary.
100% remote work.
Paid Time Off.
Notes:
*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.
*We consider candidates from all around LATAM.
*If you don't have a formal portfolio, please share a Drive with various samples of your work.
*Please note this is a contractor position: As a contractor, you are responsible most of the time for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence. This can vary depending on the client. For contractor FAQs, please visit our website.

Work arrangement
Yes