Digital Content Specialist

About the Role
Applix is seeking a UX Content Writer / Digital Adoption Specialist to create intuitive, engaging, and user-centric content for enterprise applications. The ideal candidate will have strong expertise in UX writing, technical documentation, digital adoption platforms, HTML/CSS, and content strategy, enabling users to seamlessly navigate digital products while ensuring consistency across all customer touchpoints.
This role requires close collaboration with Product Managers, UX Designers, Software Engineers, Business Analysts, and Subject Matter Experts (SMEs) to deliver high-quality in-app guidance, technical documentation, training content, and digital adoption experiences.
Key Responsibilities
UX Writing & Digital Adoption
Develop user-centric in-app content including labels, tooltips, walkthroughs, notifications, onboarding flows, dialogs, and contextual help.
Design and maintain digital adoption solutions using WalkMe or Whatfix.
Create interactive tutorials, guided workflows, and user assistance to improve product adoption and user experience.
Ensure consistency across all application content following established UX writing standards.
Content Development
Write clear, concise, and engaging content for:
Product Documentation
User Guides
Knowledge Base Articles
Training Materials
Blogs & Newsletters
Marketing Content
Video Tutorial Scripts
Email Templates
Translate complex engineering and technical concepts into user-friendly documentation.
Documentation & Research
Collaborate with SMEs to gather technical information and business requirements.
Develop documentation throughout the Documentation Development Lifecycle.
Conduct competitor analysis and user research to improve content effectiveness.
Create and maintain content style guides and documentation standards.
Quality Assurance
Review content for:
Accuracy
Clarity
Grammar
Brand consistency
Accessibility compliance
Perform quality assurance before publishing documentation and in-app content.
Continuously improve content based on user feedback and evolving product requirements.
Cross-Functional Collaboration
Work closely with Product, Engineering, Design, QA, and Business teams throughout the software development lifecycle.
Participate in design discussions to ensure intuitive user experiences.
Drive content consistency across multiple enterprise applications.
Required Technical Skills
Digital Adoption Platforms
WalkMe
Whatfix
Documentation & Content Tools
Snagit
Camtasia
Microsoft Word
Microsoft Excel
Microsoft Visio
Web Technologies
HTML
CSS
UX & Documentation
UX Writing
Technical Documentation
Content Strategy
Information Architecture
Documentation Lifecycle
Content Style Guide Creation
Accessibility Standards
Preferred Skills
Basic knowledge of Figma
Experience with wireframes and functional specifications
Video tutorial creation
Multilingual content development
B2B SaaS product experience
Experience in Construction, Mining, Energy, or Transportation industries
Familiarity with Caterpillar Digital products
Published portfolio of UX or technical content
Required Qualifications
Bachelor's degree in Computer Science, Information Technology, Engineering, Technical Communication, English, or a related discipline.
4+ years of experience in:
UX Writing
In-App Content Writing
Technical Documentation
Digital Adoption Platforms (WalkMe/Whatfix)
Required Competencies
Excellent written and verbal communication skills.
Strong analytical and problem-solving abilities.
Ability to simplify complex technical concepts for end users.
Exceptional attention to detail and quality.
Strong stakeholder management and collaboration skills.
Ability to manage multiple priorities in a fast-paced Agile environment.
Self-motivated with the ability to work independently and within cross-functional teams.
Good to Have
Experience with Agile/Scrum methodologies.
Knowledge of accessibility standards (WCAG).
Experience with enterprise software products.
Familiarity with design systems and UX best practices.
Portfolio demonstrating UX writing, technical documentation, or digital adoption solutions.
Why Join Applix?
At Applix, you'll work on enterprise-scale digital transformation initiatives, creating exceptional user experiences through intuitive content and digital adoption solutions. You'll collaborate with global teams, contribute to innovative products, and help shape how users interact with cutting-edge enterprise applications.

Work arrangement
No