Performance Marketing Specialist

Performance Marketing Specialist
Full-time | In-office — Kolkata, West Bengal | 1–4 years exp | ₹25,000–₹35,000 in hand
About the Role:
We're hiring a hands-on Performance Marketing Specialist to plan, launch and scale paid campaigns across Google, Meta, YouTube and LinkedIn for a growing digital agency.
You'll run campaigns end-to-end across multiple client accounts, own the tracking and reporting stack, and be measured on ROI, ROAS, CPL and CPA. This is an execution-heavy ownership role, not a coordination one.
Key Responsibilities:
• Plan, launch and optimise paid campaigns across Meta (Facebook & Instagram), Google Ads, YouTube and LinkedIn.
• Monitor campaign performance and improve ROI, ROAS, CPL, and CPA.
• Manage campaign budgets and optimize ad spend.
• Set up and manage GA4, GTM, Meta Pixel, and conversion tracking.
• Conduct keyword research, audience targeting, and A/B testing.
• Analyse campaign data and prepare performance reports.
• Collaborate with creative and content teams to improve campaign performance.
Required Skills & Experience:
• 1–4 years of experience in Performance Marketing.
• Strong hands-on knowledge of Google Ads, Meta Ads, GA4, GTM, and Meta Pixel.
• Experience running lead generation and e-commerce campaigns.
• Strong analytical and communication skills.
• Experience in a digital marketing agency is preferred.
• Immediate joiners preferred.
Other Job Details:
• Candidates currently based outside Kolkata who are willing to relocate are welcome
to apply.
• Further details about the team and client accounts will be shared with shortlisted
candidates.

Work arrangement
No