Performance Marketing Specialist

Company Description Yangpoo Executive Education partners with leading institutions and supports them in marketing ,sales and admission management. www.Yangpoo.com
Role Description The Performance Marketing Specialist is a full-time, on-site role based in Mumbai. This role involves planning, executing, and optimizing digital performance campaigns across channels such as search, social, and display to drive lead generation and enrollment for executive education programs. The specialist will manage campaign budgets, track performance metrics, and generate reports to improve ROI and inform marketing strategy. Daily tasks include collaborating with internal teams to develop messaging, conducting audience and competitor analysis, coordinating with sales to improve lead quality, and optimizing customer journeys and landing pages. The role also requires close monitoring of campaign data, testing creatives and targeting, and ensuring consistent brand communication across all touchpoints.
Candidates should possess Market Research and Marketing Strategy skills to analyze audiences, study competitors, and design effective performance marketi
ng plans.Candi
dates should possess Sales-related skills to collaborate with sales teams, understand conversion funnels, and align campaigns with revenue goals.Candi
dates should possess digital marketing skills such as PPC campaign management, social media advertising, SEO/SEM basics, and performance analytics (e.g., Google Analytics, ad platforms).Bache
lor’s degree in Marketing, Business, Communications, or a related field; prior experience in performance or digital marketing is preferred.Stron
g analytical abilities, proficiency with data and reporting tools, and comfort working with KPIs and ROI metrics.Abili
ty to work on-site in Mumbai, manage multiple campaigns simultaneously, and collaborate effectively with cross-functional teams.Exper
ience in education, edtech, or B2B services is an advantage.

Work arrangement
No