B2B Lead Generation Executive

About the Role:
We are looking for a proactive and target-driven B2B Lead Generation Executive with 1–2 years of relevant experience to support our sales team by identifying, reaching out to, and qualifying potential college clients.
The primary responsibility of this role is to generate qualified leads and meetings with key decisionmakers in colleges, including Training & Placement Officers, Placement Directors, Deans, Principals, HODs, and Management representatives.
This is an outbound sales-focused role involving research, cold calling, email outreach, LinkedIn outreach, follow-ups, and CRM management.
Key Responsibilities:
Research and identify engineering colleges, universities, and other educational institutions that fit Crack The Campus's target market.
Identify relevant decisionmakers including TPOs, Placement Directors, Deans, Principals, HODs, and college management.
Build and maintain a structured database of college prospects and decisionmaker contact details.
Conduct outbound outreach through cold calling, email campaigns, LinkedIn outreach, and follow-ups.
Introduce Crack The Campus's platform, assessments, placement-readiness programs, and company- specific training solutions.
Understand the basic requirement of the college before qualifying the lead.
Generate qualified meetings and product demonstrations for the B2B Sales team.
Regularly follow up with prospects until a meeting or clear outcome is achieved.
Maintain accurate records of calls, emails, follow-ups, responses, and lead status in the CRM.
Ensure proper handover of qualified leads to the B2B Sales Executive or Founder.
Coordinate with the sales team regarding upcoming demos, meetings, proposals, and follow-ups.
Track prospects through different stages of the sales pipeline.
Maintain daily and weekly lead-generation reports.
Key Performance Indicators:
Performance will primarily be measured based on:
Number of outbound calls made
Number of decisionmakers contacted
Number of emails and LinkedIn outreaches completed
Follow-ups completed
Qualified leads generated
Meetings booked
Product demos generated
Lead-to-meeting conversion rate
Quality and accuracy of CRM updates
The focus will be on qualified opportunities and meetings generated, not simply the number of raw leads collected.
Required Skills & Experience:
1–2 years of experience in B2B Lead Generation, Inside Sales, Sales Development, or Business Development.
Hands-on experience with outbound calling and prospecting.
Good verbal and written communication skills.
Confidence in cold calling and speaking with senior stakeholders.
Strong research and prospecting skills.
Ability to identify decisionmakers within organizations.
Good follow-up and relationship-building skills.
Ability to work with targets and performance metrics.
Working knowledge of Excel/Google Sheets and CRM tools.
Ability to understand technology and EdTech solutions quickly.
Strong organizational and time-management skills.
Preferred Experience:
Experience in EdTech, SaaS, Training, Recruitment, or Education-sector B2B sales will be preferred.
Experience communicating with colleges, universities, TPOs, or placement departments is an advantage.
Experience using LinkedIn, lead-generation platforms, CRM tools, and email outreach tools will be preferred.
Candidates comfortable with high-volume outbound calling and structured follow-ups will be preferred.
Role Scope:
This position is primarily responsible for prospecting, outreach, qualification, and meeting generation.
Final pricing negotiations, commercial discussions, proposal negotiations, MoU discussions, and deal closures will generally be handled by the senior B2B Sales team or Founder.
Ideal Candidate Profile:
We are looking for someone who is:
Persistent with follow-ups
Comfortable speaking with new people every day
Target-oriented
Quick to learn
Organized with lead data
Confident on calls
Able to handle rejection professionally
Focused on generating genuine business opportunities rather than simply completing activity targets

Work arrangement
No