Live opening · Posted 5 days ago
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IMS Proschool is a leading EdTech company specializing in Finance & Accounting programs. With a mission to provide industry-relevant education, we empower students and professionals with skills that shape successful careers in finance, accounting, and beyond. Know more about us on www.proschoolonline.com
About the Role
We are looking for a YouTube Content & Growth Manager who can take ownership of our YouTube channel and turn it into a major audience-growth and student-acquisition engine for our EdTech business. If you understand why people click, watch, subscribe, share, and eventually become customers, we want to hear from you. This is a growth + content ownership role, not simply a video production or social media position.
YouTube Strategy
- Develop and execute the channel's growth strategy.
- Build monthly content calendars and content pillars.
- Identify high-potential topics based on search, trends, audience demand, and competitors.
Content
- Develop high-performing video ideas, hooks, titles, and formats.
- Work with educators, scriptwriters, editors and designers.
- Build both long-form and YouTube Shorts content.
Growth & Analytics
- Track CTR, watch time, retention, views, subscribers, and returning viewers.
- Analyze what's working and continuously improve content.
- Test thumbnails, titles, hooks, formats, and publishing strategies.
Business Impact
- Build YouTube into a meaningful source of qualified leads.
- Drive traffic to our website, courses, and other offerings.
- Work with the marketing team to improve YouTube-to-lead and YouTube-to-enrolment conversion.
What We're Looking For
- Hands-on YouTube/content/growth experience.
- Proven experience managing or growing a YouTube channel.
- Strong understanding of YouTube Analytics, CTR, retention, watch time, and SEO.
- Excellent content ideation and storytelling skills.
- Strong understanding of thumbnails, hooks, titles, and audience psychology.
- Data-driven mindset combined with strong creative instincts.
- Ability to independently manage multiple content projects and external/internal teams.
- Experience in EdTech, education, media, or creator businesses is a strong plus.
Work arrangement
No
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