Senior SEO & AI Search Optimization Specialist

Overview
We’re looking for a Senior SEO & AI Search Optimization Specialist to lead organic growth across websites, SaaS products, and service-based businesses.
This role combines technical SEO, content strategy, and authority building with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). You’ll improve how brands are discovered, understood, and represented across traditional search engines and AI search experiences, including Google AI Overviews, AI Mode, ChatGPT, Gemini, Claude, and Perplexity.
We’re looking for someone who can turn research into clear priorities, work closely with developers and content teams, and use AI tools to improve the speed and quality of execution.
Contract: 6-month renewable
Location: Remote
Responsibilities
SEO Strategy & Organic Growth
Develop and execute SEO, AEO, and GEO strategies aligned with business objectives and customer journeys.
Conduct keyword research, search intent analysis, competitor research, and content gap analysis.
Build topical maps, content clusters, and prioritized organic growth roadmaps.
Identify opportunities to improve qualified traffic, leads, conversions, and visibility across relevant markets.
Technical SEO
Conduct comprehensive technical audits and translate findings into actionable recommendations.
Improve crawlability, indexing, rendering, site architecture, URL structures, and internal linking.
Work with developers to improve Core Web Vitals, page speed, mobile performance, and JavaScript SEO.
Implement and validate structured data, XML sitemaps, robots.txt, canonicals, redirects, and hreflang where relevant.
Support website launches and migrations, including SEO requirements, redirect mapping, and post-launch validation.
Review crawler access, rendered content, and CDN configurations to identify barriers to search discovery.
Content & AI Search Optimization
Create content briefs and optimize website copy, metadata, headings, images, and other on-page elements.
Develop useful, well-structured content that addresses audience questions, comparisons, and purchase decisions.
Apply semantic SEO and entity optimization to improve clarity, topic coverage, and consistency in how brands and services are described.
Strengthen content credibility through expert input, accurate sourcing, original insights, case studies, and clear authorship.
Identify and test opportunities to improve visibility in featured snippets and AI-generated answers.
Refresh, consolidate, or remove outdated and overlapping content to improve quality and reduce keyword cannibalization.
AI Tools & Workflow Automation
Use AI assistants for research, keyword clustering, content analysis, brief development, and technical investigation.
Develop reusable prompts and workflows with clear context, source material, output requirements, and quality checks.
Apply AI-assisted crawl analysis to identify content gaps, classify pages, and surface optimization opportunities.
Build or improve repeatable workflows for reporting, audits, monitoring, and content quality assurance.
Review AI-generated outputs for factual accuracy, relevance, originality, and brand consistency before implementation or publication.
Authority Building
Develop relevant backlink acquisition and digital PR strategies through outreach, partnerships, and useful content assets.
Monitor backlink quality, competitor authority, and relevant brand mentions.
Research the sources referenced in AI answers to identify credible opportunities for content development and industry visibility.
Performance & Reporting
Track organic visibility, traffic, conversions, indexing, and technical performance.
Monitor brand mentions, citations, and competitor presence across a defined set of AI search prompts, markets, and languages.
Measure identifiable AI referral traffic and conversions while clearly communicating attribution and sampling limitations.
Build clear dashboards and reports using GA4, Google Search Console, Looker Studio, and relevant monitoring tools.
Run structured experiments, document findings, and turn results into prioritized recommendations.
Required Experience & Skills
3+ years of hands-on SEO experience, with evidence of measurable results and ownership of strategy and execution.
Strong knowledge of technical SEO, on-page optimization, content strategy, internal linking, and authority building.
Practical understanding of AEO and GEO, supported by hands-on research, audits, experiments, or project work.
Experience using AI tools within SEO workflows, including prompt design, source verification, and output evaluation.
Understanding of how AI search systems retrieve and cite web content, and how search discovery differs from model training.
Strong knowledge of crawlability, indexing, JavaScript rendering, Core Web Vitals, and structured data.
Working familiarity with HTML, CSS, JavaScript, HTTP status codes, CDNs, server-side rendering (SSR), and static site generation (SSG).
Ability to interpret performance data, prioritize work by business impact, and communicate clear recommendations.
Ability to collaborate effectively with developers, designers and marketing teams.
Tools & Platforms
Strong proficiency in core SEO and analytics tools is expected, alongside practical experience with AI assistants. Familiarity with relevant tools across the following categories is valuable; equivalent platforms are welcome.
Search & analytics: Google Search Console, Bing Webmaster Tools, GA4, Google Tag Manager, and Looker Studio.
SEO research: Ahrefs, Semrush, or comparable platforms.
Technical auditing: Screaming Frog, Sitebulb, PageSpeed Insights, Lighthouse, and Rich Results Test.
AI assistants: ChatGPT, Claude, Gemini, and Perplexity.
AI visibility monitoring: Ahrefs Brand Radar, Semrush AI Visibility Toolkit, or comparable platforms.
Website platforms: WordPress, Shopify, Webflow, and custom or headless CMS environments.
Additional Skills That Are a Plus
Building SEO automations or AI agent workflows with human review and validation.
Using Python, JavaScript, SQL, or regular expressions for data analysis and repetitive tasks.
Working with APIs to connect search, analytics, crawling, and reporting tools.
Experience with multilingual SEO, particularly Arabic and English, and GCC markets.
Familiarity with server log analysis, local SEO, and conversion optimization.
What We’re Looking For
An analytical thinker who combines technical depth with commercial awareness.
A proactive specialist who takes ownership from investigation through implementation and validation.
Strong attention to detail and sound judgment when evaluating AI-generated recommendations.
Curiosity about evolving search technologies and a disciplined approach to testing new ideas.
What We Offer
A 6-month contract, renewable based on performance.
Competitive compensation.
Flexible remote work.
Opportunities to work across diverse websites, SaaS products, and growing brands.
Scope to develop and apply practical SEO and AI workflows.

Work arrangement
Yes