Director of Marketing

Role Description
We are looking for a strategic and commercially minded Director of Marketing to lead the development and execution of marketing programs that strengthen brand visibility, build customer relationships, and support organizational objectives. The role is responsible for establishing marketing direction, coordinating cross-functional initiatives, and ensuring consistent execution across key marketing channels.
Key responsibilities include defining marketing priorities, developing integrated campaign strategies, overseeing brand and communications activities, and coordinating digital, content, social media, public relations, and promotional initiatives. The Director of Marketing will work closely with sales, product, creative, customer success, business development, and leadership teams to align marketing activities with customer needs and business priorities.
The role also involves managing marketing budgets and resources, evaluating campaign performance, conducting market and customer analysis, monitoring industry trends, and identifying opportunities for optimization. The Director of Marketing will establish clear processes and performance measures, guide creative and marketing activities, maintain consistent brand standards, and use data and insights to improve customer acquisition, engagement, and retention.
Qualifications
Bachelor’s degree or equivalent qualification in Marketing, Business Administration, Communications, Advertising, or a related field.
Strong knowledge of marketing strategy, integrated campaigns, brand development, customer engagement, and marketing communications.
Understanding of digital marketing channels including social media, content marketing, email, search, display advertising, and online campaigns.
Knowledge of market research, customer segmentation, competitive analysis, positioning, and go-to-market planning.
Ability to establish marketing objectives, campaign plans, budgets, KPIs, and performance measurement frameworks.
Familiarity with CRM platforms, marketing automation systems, analytics tools, and marketing technology.
Understanding of SEO, SEM, content strategy, conversion optimization, and digital customer journeys.
Strong analytical and strategic thinking skills with the ability to evaluate campaign and market performance.
Excellent leadership, communication, presentation, negotiation, and stakeholder management abilities.
Ability to collaborate effectively with sales, product, creative, finance, operations, and leadership teams.
Strong project management and organizational skills with the ability to coordinate multiple initiatives.
Understanding of brand identity, messaging, customer experience, and evolving market trends.
Ability to convert customer insights and business priorities into structured marketing initiatives.
Creative, data-informed, and commercially focused approach to marketing planning and execution.

Work arrangement
Yes