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About Us
Established in 1984 in Mumbai, Naturals Ice Cream has been pioneer in making artisan ice creams using only fruits, dry fruits, chocolates, milk and sugar.
Crafting unique flavours for the last 42 years, our slogan, Taste the Original, embodies its dedication to authenticity yet with quality.
Today, Naturals Ice Cream boasts of Rs. 400+ crore turnover, 165+ outlets across various cities in 15 different states in India, offering over 20 flavours at any given time and being one of the best in customer service.
Role & responsibilities
Define and drive how the brand comes to life across stores.
The role will be responsible for translating the brand's purpose and visual identity into compelling physical experiences for all our retail stores.
The ideal candidate will bring a strong understanding of brand strategy, retail/F&B environments, spatial design and execution, along with the ability to work across business, operations, marketing, and external stakeholders.
Develop spatial concepts that balance brand, customer experience, functionality, commercial objectives and operational requirements.
Define principles and guidelines for how the brand should look, feel, sound across physical touchpoints.
Partner with architects, interior designers, visual merchandisers and other agencies to translate concepts into reality.
Provide creative direction across colours, materials, signage, menu display, graphics, furniture, lighting intent and visual merchandising.
Identify opportunities to create differentiated customer experiences.
Establish design and experience principles for new format stores and refreshes.
Stay ahead of emerging trends in retail, F&B, hospitality, experiential design, consumer behaviour, technology and spatial storytelling.
Explore new materials, formats, technologies and experience-led concepts.
Preferred candidate profile
15+ years of relevant experience in brand experience, retail/F&B/hospitality design, spatial design or experiential design.
Bachelor's or Master's degree in Architecture, Interior Design, Spatial Design, Experience Design, Brand Design or a related discipline.
Strong understanding of retail/F&B design, customer journeys and physical environments.
Strong preference for candidates from retail, F&B, hospitality, consumer, lifestyle or other experience-led businesses
Strong understanding of materials, finishes, lighting, signage, fixtures, furniture, visual merchandising and spatial detailing.
Strong business acumen and understanding of budgets, timelines and project feasibility.
Should be able to travel frequently.
Excellent presentation and communication skills with the ability to articulate creative ideas to senior leadership.
Work arrangement
No
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