Creative Strategist

Location: Argentina, Brazil, and Colombia
About Proppel
Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.
Whether you are looking for your next role or the right move to advance your career, we will make it happen.
What we're looking for
A top-tier Creative Strategist to join a fast-growing UK health and wellness brand scaling into global markets. A mission-driven DTC supplements company on a serious growth run, expanding rapidly across new territories while building a lean, high-performing marketing team. You'll work within an established creative system where strategy, execution, and results matter most.
What You'll Be Doing
Write compelling creative briefs for video and static ads that guide our production teams and creators toward high-converting concepts.
Drive performance-marketing strategy for Meta and paid social campaigns, analyzing what works and iterating rapidly.
Generate a high volume of ad concepts monthly, feeding our creative flywheel with fresh angles and winning ideas.
Partner with video editors, UGC creators, and graphic designers to execute briefs and bring creative visions to life.
Conduct daily research into ad creative, competitor strategies, and emerging trends to stay ahead of the curve.
Monitor campaign performance and use data insights to refine concepts and improve creative output.
Requirements
Proven 2+ years of experience as a creative strategist in performance marketing and DTC e-commerce settings.
Expertise in writing clear, persuasive briefs for both video and static creative.
Deep understanding of direct response copywriting and consumer psychology.
Demonstrated success creating concepts for Meta (Facebook, Instagram, TikTok) at scale.
A data-driven approach to creative decisions, paired with strong strategic thinking.
Ability to work autonomously, prioritize high-volume output, and thrive in a fast-paced startup environment.
Nice to Have
Experience in health, wellness, or beauty brands.
Familiarity with creative analytics tools like Atria, Motion, or Foreplay.
Background working with UGC creators and video production teams.
Understanding of DTC supply chains and product-led growth strategies.
Benefits
Competitive USD salary.
100% remote work.
Paid Time Off.
Rapid career growth opportunities.
Work with a tight-knit, high-performing team.
Notes:
*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.
*We consider candidates from all around Argentina, Brazil, and Colombia.
*If you don't have a formal portfolio, please share a Drive with various samples of your work.
*Please note this is a contractor position: As a contractor, you are responsible most of the time for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence. This can vary depending on the client. For contractor FAQs, please visit our website.

Work arrangement
Yes