Senior Marketing Specialist

The Senior Marketing Specialist is an events marketing role focused on growing Fastmarkets' events presence in the Chinese domestic market. This is an important, high-growth market where we are looking to build a real footprint. The core of the role is delegate acquisition: planning and delivering high-impact, multi-channel campaigns that drive qualified delegate registrations across our key commodity portfolios, enhance brand presence, generate inbound leads, and support the conversion of data into Marketing Qualified Leads (MQLs). Alongside this, the role also supports the promotion of sponsorship and exhibitor opportunities, helping to generate qualified leads for the Sponsorship Sales Team.
PRINCIPAL ACCOUNTABILITIES
Marketing Campaign Management:
Delegate acquisition: Develop and execute high-performance multi-channel marketing campaigns focused on driving delegate registrations.
Audience engagement: Working with subject matter experts to create compelling content and targeted messaging to attract and engage potential delegates across multiple channels.
Data-led campaign optimisations: Analyse campaign performance and use data insights to continuously optimise strategies and improve conversion rates.
Brand building: Contribute to the overall promotion and visibility of the Fastmarkets brand, integrating its presence across events, content, and marketing materials.
Sponsorship & exhibitor promotion: On a supporting basis, help promote sponsorship and exhibitor opportunities to generate qualified leads for the Sponsorship Sales Team.
Performance Tracking and Reporting:
Delegate registration reporting: Meticulously track and report on key performance indicators (KPIs) related to delegate acquisition, including registration numbers, demographics, conversion and retention rates.
Marketing performance measurement: Measure and analyse individual channel performance and the return on investment (ROI) of marketing campaigns, demonstrating the impact on delegate revenue.
Data-led insights: Provide regular updates and insights on campaign performance to stakeholders, identifying areas for improvement and future opportunities.
Collaboration and Leadership
Cross-functional collaboration: Work closely with production, sales, and operations teams to align marketing activities with overall event goals and delegate targets.
Stakeholder Management: Effectively communicate campaign progress and results to key stakeholders.
Wider events support: From time to time, provide support to other functions of the events team as required to deliver successful events.
Planning & Campaign Execution:
Target audience research and segmentation: Conduct thorough market research to identify key delegate segments, their needs, and create tailored marketing campaigns for them.
Campaign strategy development: Develop detailed marketing plans, including timelines, budgets, and resource allocation, specifically for delegate acquisition.
Budget Management: Manage delegate acquisition marketing budgets effectively and ensure accurate financial tracking.
Multi-channel marketing: Execute integrated marketing campaigns across multiple channels, including email marketing, digital advertising (SEM, social media), website optimisation, content marketing, and advocacy.
VIP guesting & personal outreach: Plan and run VIP guesting campaigns using personal, one-to-one outreach channels such as WeCom and WeChat to secure and retain high-value delegates.
WeChat social promotion: Work with the Marketing Executive in Shanghai to promote events across Fastmarkets' WeChat accounts, partnering with China-based content colleagues to ensure event promotion features in relevant articles.
Website optimisation: Collaborate with the Senior Marketing Operations Manager and other relevant stakeholders to optimise website content for delegate lead generation and conversion.
We recruit talented, dynamic people with diverse backgrounds and experiences, all united by a belief in our mission to provide the world’s leading and most trusted price reporting, events, and intelligence service for the markets we serve. We’re proud to be an equal opportunities employer and are committed to creating a fully inclusive workplace, where everyone feels able to participate and contribute meaningfully.
If you are open-minded, curious, resilient, solutions-oriented and committed to promoting equality, then read on.
KNOWLEDGE, EXPERIENCE AND SKILLS
We are looking for an individual who is highly motivated, driven, and have a passion to be part of a fast-paced, successful team. Being a strong team player is also important as well as someone who is happy to work flexibly.
Experience and skils:
Proven track record in B2B marketing, with a strong focus on delegate acquisition and multi-channel campaign delivery. Hands-on experience marketing to Chinese domestic audiences, including WeCom, WeChat and other domestic marketing channels, is essential.
Fluency in both Mandarin Chinese and English, spoken and written, is essential.
Lead generation & automation: Strong knowledge of lead generation techniques and marketing automation platforms (e.g., Salesforce, Marketo), including familiarity with generating leads through China-based platforms.
Digital marketing expertise: Proficient across digital marketing channels including email, paid search and social. Baidu advertising is a key skill. Exposure to Google Analytics is a plus.
Cultural fluency: A strong understanding of Chinese cultural and business nuances, and how they shape effective marketing and communication.
Communication & collaboration: Excellent communication and collaboration skills with the ability to manage cross-functional teams and stakeholders
Project management: Strong project management skills, including experience in budget management, timeline adherence, and resource allocation.
Strategic & data-driven: Ability to think strategically, solve problems, and make data-driven decisions to optimize campaign effectiveness.
Creative campaign development: Creative and innovative in designing campaigns that drive engagement and ROI across multiple channels.
Desirable: Experience marketing B2B events or conferences would be an advantage but is not essential.
Education: Bachelor’s degree in marketing, Business, or related field. Advanced degree or certifications in marketing preferred.
Key Interfaces
Marketing – both Events and Central Marketing
Tech and IT – CRM, Corporate
Sales – both Events and Subscription Sales
Production Teams
If you're excited about the role but your experience, skills or qualifications don't perfectly align, we encourage you to apply anyway.

Employment type
Full-time

Work arrangement
Hybrid