Content Writer - Creative Instagram

Company Description Canvas & Co. is a growth-focused marketing firm that specializes in content marketing, go-to-market (GTM) strategies, and performance-driven growth initiatives. The team blends creative storytelling with data-backed insights to help brands scale, engage their audiences, and succeed in competitive markets. Canvas & Co. partners with clients across industries to design impactful campaigns that drive measurable business results. The firm values experimentation, collaboration, and a strong creative perspective, offering team members the opportunity to contribute to brand-building at multiple stages of growth.
Role Description This is a full-time Content Writer – Creative Instagram role based in Bengaluru, structured as a hybrid position with a mix of in-office collaboration and work-from-home flexibility. The role involves conceptualizing and writing Instagram-first content, including posts, captions, carousels, Reels scripts, and short-form copy aligned with brand voice and campaign objectives. The Content Writer will work closely with designers, strategists, and marketing leads to develop content ideas, storyboard social campaigns, and ensure consistency across all Instagram touchpoints. Day-to-day responsibilities include researching trends, audience behavior, and competitor content; drafting and refining copy; collaborating on creative briefs; and adapting content based on performance metrics and feedback. The role also includes coordinating with the social media team to maintain content calendars, optimize posts for engagement, and experiment with new formats and storytelling approaches.
Qualifications
Strong Instagram-focused copywriting skills, including short-form content, captions, and script writing for Reels.
Experience crafting social media content strategies and contributing to broader content marketing or GTM initiatives.
Ability to research audience insights and trends, and translate them into relevant, engaging content ideas.
Solid writing and editing skills with attention to detail, brand tone, and grammatical accuracy.
Familiarity with digital marketing concepts such as engagement, reach, and basic analytics to refine content performance.
Comfort collaborating with designers, marketers, and stakeholders, and iterating based on feedback in a fast-paced environment.
Proficiency in English with clear, concise, and creative communication; knowledge of additional languages is a plus.
Bachelor’s degree in Marketing, Communications, Journalism, Design, or a related field, or equivalent practical experience.
Previous experience creating content for Instagram or other social platforms for brands or agencies is preferred.
Ability to work in a hybrid setup in Bengaluru, manage deadlines independently, and maintain a high level of accountability.

Work arrangement
Hybrid