Business Development Representative

Business Development Representative | Marketing Technology & Direct Mail
Remote | $65,000 base + uncapped commission | $105,000 on-target earnings
About us
Direct mail marketing is getting a serious upgrade. At Open Letter, we’re connecting the impact of physical mail with marketing software, APIs, customer data, and AI. Our production operation and Open Letter Connect platform already help businesses launch direct mail at scale. We’re now exploring how AI can make creating and running campaigns faster and easier.
We’re a small team in a major growth phase, and we’re hiring a Business Development Representative to help us reach the companies that need what we’re building. The accounts you uncover, conversations you start, and opportunities you create will directly affect where this company goes next.
This is a role for someone who wants to build, test, learn, and prospect. You’ll have the backing of an established operation and the chance to help shape a growing sales motion. You’ll also have a phone, a target, and plenty of people who have never heard of us. The work won’t be easy.
What You'll Do
Research mid-market accounts and find the people responsible for marketing, customer growth, and campaign operations
Reach prospects through cold calls, email, LinkedIn, and thoughtful follow-up
Learn how each company markets to customers and spot where direct mail could fit
Turn those conversations into qualified meetings for our Account Executives
Work with AEs to test target accounts, messaging, and outreach strategies
Track your activity and opportunities in HubSpot so we can see what’s working
Represent Open Letter at select conferences and industry events
What will make you successful here
We move fast, bring a lot of energy, and expect you to jump in. You don’t need to know direct mail on day one, but you do need to learn quickly, start making calls, and take ownership of your results. On a team this size, your work is visible—and so is the difference you make.
We’re looking for someone who:
Has at least one year of outbound sales experience, including regular cold calling or similar prospecting
Can start a conversation with someone who wasn’t expecting to hear from them
Is curious about marketing technology, customer data, automation, and how businesses grow
Writes clearly, follows through, and takes ownership of their results
Wants feedback, tests new approaches, and gets better quickly
Brings energy to a fast-moving team without needing every step mapped out for them
Experience selling SaaS, marketing technology, APIs, or B2B services is a plus. A proven ability to create pipeline matters more.
Why join Open Letter?
There’s a lot to build here. We have a real product, an established production operation, and a growing software platform. Now we’re expanding how we take it to market.
You’ll be close enough to the work to see your ideas tested. You’ll learn from the conversations you start, help us figure out which markets to pursue, and have room to grow as the sales team grows.
If you’re looking for a role where you can wait for leads and follow a finished script, this probably won’t be the right fit. If you like figuring things out, making the call, and seeing your work turn into pipeline, we’d like to meet you.
Compensation: $65,000 base salary plus uncapped commission; $105,000 on-target earnings.
Location: Remote, working primarily 9:00 a.m.–5:00 p.m. Eastern Time. Candidates in New England are preferred.
Benefits: Health, dental, vision, and life insurance; paid time off; work from home.

Work arrangement
Yes