Marketing Lead

Company Description Somi AI is dedicated to rethinking intelligence by building advanced, human-centered AI solutions that enhance decision-making and productivity. The company focuses on creating tools that make complex information more accessible, actionable, and reliable for organizations and individuals. Team members collaborate across disciplines to push the boundaries of AI while maintaining a strong emphasis on ethical, transparent technology. Somi AI values curiosity, autonomy, and impact, offering an environment where people can contribute meaningfully to the future of intelligent systems.
Role Description The Marketing Lead is a full-time, remote role responsible for shaping and executing Somi AI’s marketing strategy. This position manages day-to-day marketing activities, including planning campaigns, defining key messaging, and ensuring brand consistency across all channels. The Marketing Lead will analyze market trends, gather customer insights, and translate findings into targeted initiatives that drive awareness, engagement, and growth. This role will collaborate closely with sales, product, and leadership teams to develop go-to-market plans, support customer acquisition, and optimize the end-to-end marketing funnel. The Marketing Lead will also oversee performance metrics, manage budgets, and refine marketing tactics based on measurable outcomes.
Qualifications
Strong Communication skills, including clear written and verbal communication across internal and external stakeholders.
Experience with Market Research to analyze trends, customer needs, and competitive landscapes.
Background in Sales or close collaboration with sales teams to align marketing initiatives with revenue goals.
Proven ability to develop and implement Marketing Strategy, including campaign planning and brand positioning.
Customer Service mindset with a focus on understanding and improving the customer journey.
Experience in digital marketing channels (e.g., content marketing, social media, email, paid media) and performance tracking.
Strong analytical skills and familiarity with marketing analytics tools and KPIs.
Ability to work independently in a remote environment, manage multiple projects, and meet deadlines.
Prior experience in technology or AI-focused organizations is an advantage.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Work arrangement
Yes